30sec VIDEO EXAMPLE: Talking-head teaser video. Features repetition of key messaging, further accentuated with titles, sound effects, motion graphics and subtle visual effects.
US Bank
15sec VIDEO EXAMPLE: Web and social media promo video. Features simple message, live actors, voice-over and motion graphics. Basic message titles added for viewers who don’t have audio turned on.
Home Design
15sec VIDEO EXAMPLE: Animated mobile-device video for app download. The original version was presented in a vertical format for social media.
Colonial Penn
15sec VIDEO EXAMPLE. Service promo video. Created with still photos, simple titles, motion graphics and visual effects. The featured effect is adding motion to the still photos.
Pigment
15sec VIDEO EXAMPLE: Product demonstration video to encourage free trial. The concept was to inspire consumer interest by showing the product in action.
Bank of the West
15sec VIDEO EXAMPLE: Social media video. Features motion graphics motif and visual metaphors to support the message.