Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest
Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.
A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.
Speaking of video editing, as compelling as many of the shots are, this BTS … Read the rest
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us” juxtaposes athletes from a … Read the rest
This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.
Although it’s clear that when an advertiser is indicating targeting preferences for his or her ads, … Read the rest
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.
DAVID OGILVY VIDEO TRANSCRIPT
I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been in … Read the rest
YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.
Others have length limitations, … Read the rest
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling. You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt. Nevertheless, Godin doesn’t really describe in real terms … Read the rest
Sales and marketing funnels are similar, although not identical. The number of steps and naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the above video, the funnel … Read the rest