Copywriting Guidelines

Effective copywriting equates to your “salespeople in print.”

“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.

Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?

With the advent of 21st century marketing technologies, some … Read the rest

Direct Response Copywriting Formula

Direct Response Marketing is designed to generate an immediate response from consumers. This includes measuring each consumer response or purchase and attributing it to specific advertisements. This is different than ads that drive consumers to retail locations. Instead, consumers buy the product or service directly from the seller and usually via the ad (“call now,” … Read the rest

What is Copywriting?

If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term, but … Read the rest

#1 Copywriting Tip

There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.

In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest