#1 Copywriting Tip

There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.

In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest

Copywriting Guidelines

Effective copywriting equates to your “salespeople in print.”

“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.

Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?

With the advent of 21st century marketing technologies, some … Read the rest

What is Copywriting?

If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term, but … Read the rest