Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s … Read the rest

Scientific Advertising

You’ve learned some things about marketing. Maybe you’ve checked out some internet articles, watched some videos and/or read some marketing books.

But how many ‘old’ marketing books have you read?

I’ve read a bunch of books over the years and continue to do so as much as possible. And although I have a few favorites, … Read the rest

Positioning: The Battle for Your Mind

It’s been about thirty years since I read the original text by Al Ries and Jack Trout and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.

  • Positioning is not what you do to a product. Positioning
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