Pay-for-Performance Video Advertising
While low customer acquisition cost (CAC) holds undeniable appeal, especially for businesses seeking immediate returns, it often inherently limits growth by focusing predominantly on “low-hanging fruit” — customers who are already actively seeking a solution. (See CAC vs Growth).
True aggressive growth, however, necessitates moving beyond this reactive approach to embrace proactive demand generation… Read the rest
In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.
This is how marketing and advertising campaigns are made profitable and then made even … Read the rest
This article analyzes the distinctions between prioritizing the lowest cost for new customer acquisition and the broader goal of increasing sales.
In the dynamic world of business, two fundamental objectives often vie for attention: acquiring new customers at the lowest possible cost and the overarching goal of increasing sales. While seemingly intertwined, … Read the rest
In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.
DAVID OGILVY VIDEO TRANSCRIPT
I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest
Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.
But Google shows ads and video ads in other places, too.
Google calls those other places “partners.”
Google video partners … Read the rest
Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.
The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.
The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.
The book’s … Read the rest
You’ve learned some things about marketing. Maybe you’ve checked out some internet articles, watched some videos and/or read some marketing books.
But how many ‘old’ marketing books have you read?
I’ve read a bunch of books over the years and continue to do so as much as possible. And although I have a few favorites, … Read the rest
For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.
To make matters worse, there are occasional examples of ads … Read the rest
Seth Godin presents his perspective on the difference between marketing and advertising, emphasizing the importance of storytelling.
You and I may each agree or disagree about what he has to say about advertising but most pro marketers would likely consider his comments on marketing to be apt.
Nevertheless, Godin doesn’t really describe in real … Read the rest