Split-Testing: What is it? Where to Start?

In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.

This is how marketing and advertising campaigns are made profitable and then made even … Read the rest

Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).

Traditional marketing has broadly relied upon these channels:

• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest

How ads follow you around the internet

This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.

Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which … Read the rest

Why Advertising Won’t Work for You

If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?

When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest

Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s … Read the rest

The Problem with Google Video Partners for Google Ads

Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.

But Google shows ads and video ads in other places, too.

Google calls those other places “partners.”

Google video partners … Read the rest

How to Think About Video Ad Sequencing

For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.

To make matters worse, there are occasional examples of ads … Read the rest

David Ogilvy’s Secret Weapon of Advertising

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.

DAVID OGILVY VIDEO TRANSCRIPT

I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest

3 Phases of Lead Generation

Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.

  • Starting out with Phase One, it could be stated that most struggling businesses are in this category.
  • A business
Read the rest

YouTube Video Advertising Formats Explained – Different Types of YouTube Ads

YouTube has a number of video advertising options. Each have their advantages and disadvantages. Some have intuitive applications, such as Outstream Ads which are specifically for mobile. Ad Sequence videos are unique in that you can show a predetermined series of ads to individual viewers in the order that you define.

Others have length … Read the rest