Social Media Metrics

The metrics for social media marketing may not be inspiring or compelling to any bottom-line focused marketing executive. Especially compared to the measurability of direct response marketing. Nevertheless, social media is a platform that does provide another opportunity to get your business name in front of more people, in relatively inexpensive ways.
Here is a simple list of social media metrics, which, although intuitive to any social media marketer, merits review, since it does encompass the primary social media metrics that are common currency in today’s social media ecosystem.

  • Number of fans/friends
  • Number of comments per day/week/month
  • Number of discussions started by fans

Twitter:

  • Number of qualified followers (qualified meaning actually people, not bots)
  • Number of retweets

Blogging:

  • Number of comments
  • Number of subscribers
  • Number of links posts get
  • Number of retweets

Forums/Message Boards:

  • Number of new members
  • Number of posts per day
  • Number of topics started per week
  • Number of active members per month

Videos/Photos:

  • Number of views
  • Number of comments
  • Ratings
  • Number of subscribers/friends

Brand Lift/Sentiment:

  • More mentions of brands/products/services
  • Increase positive sentiment
  • Decrease negative sentiment

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