What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
In short, three email messages will be sent to the subscribers of Joint Venture Partner (A) over the course of 2 weeks. The emails will offer a free video and a series of three downloads in exchange for their names and emails.
Some percentage of interested subscribers from the email database of Joint Venture Partner (A) will be directed to the landing page of my client (Joint Venture Partner B) to view a video that will further inspire and encourage the visitors to subscribe to the offer.
Although the primary intent of the video message is to increase the percentage of subscribers via this video Landing Page, a secondary purpose is to develop a relationship with the visitors that positions the subject of the video as a thought leader in his niche industry.
Once the subscribers have entered their names and emails (and optional phone number), they will be directed to a “Success” page which features a one-question poll to gather additional info from the subscribers, which will be used for the marketing of follow-up products/services.
These new subscribers will instantly receive the first PDF download, via email, and will receive PDF downloads #2 and #3 over the following 10 days, also via email, which will familiarize the subscribers to the ongoing email newsletter which will continue on into the future offering valuable information, as well as offers for products and services, all specifically relevant to the same niche subject.
Joint Venture Partner (A) will also share in the profits generated by this campaign that I have developed for this client.
Once this campaign has run its course, a new one will be initiated with a different joint venture partner. Furthermore, additional subscriber generating strategies will be developed, tested and refined, as part of an ongoing process of increasing leads and sales.
UPDATE: The campaign was a success. My client received lots more newsletter subscribers, some of whom will make purchases in the future, as well as ample purchases made now, which paid the Joint Venture Partner well. However, there are some key variables which will generate different results for different partnerships. How big is Database (A)? How good is the content being offered? How good is the paid offer? And of course, how closely does the demographics of database (A) match the primary target of Partner (B)?
UPDATE: Here’s another email flow chart:
Avid hiker, bicyclist, motorcyclist, long-time seasoned advertising pro and taste-tester of too much organic dark chocolate. Founder of Skyworks Marketing, Nonprofit Fire and Founder/Producer of local cable TV series Our Ventura TV. One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years.