Search Engine Marketing: Get More Visitors

Search Engine MarketingOne of the things that makes search engine marketing challenging, exciting, frustrating and energizing and any other positive and/or negative attributes you care to assign, is that changes occur quickly and dramatically in the digital marketing industry.
Heck, even the term “Search Engine Marketing” (SEM) has not established a universal definition. To many folks SEM refers to the various forms of paid marketing, such as pay-per-click advertising.
To others, SEM encompasses paid search marketing and search engine optimization (SEO), for developing non-paid traffic.
Regardless of the terminology, paid advertising and SEO are the two general ways to get more traffic to your website.
Ideally, your website marketing efforts would include both, however the most non-optimum circumstance is not taking advantage of either.
How about you? What do you do to get visitors to your website?

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