The Love/Hate Dichotomy of Internet Marketing

marketingHOW EFFECTIVE ARE YOUR WEB COMMUNICATIONS?
Internet marketing facilitates a two-way communication flow between publishers of information and consumers of information, and makes it easier for commerce to take place.
The reason savvy business owners love Internet marketing is because it’s effective and economical (compared to using only traditional media). Never before in history has so much communication power been in the hands of any person who has a computer, an Internet connection and a willingness to learn.

INTERNET MARKETING OPPORTUNITIES DO NOT STAND STILL

The reason some hate Internet marketing is because it’s so effective and so economical and yet so unable to stand still, that it can create confusion as to what is pertinent at any given time.
The technology of Internet marketing is evolving every day.
However, all of it still boils down to using technology to enable more efficient communication.
And if you think you are tuned into the world of Internet marketing because you have a static website that communicates as a one-way flow to visitors (like a brochure), you are missing some of the greatest opportunities ever developed to help you promote your business and/or your message.

INTERNET MARKETING IS ABOUT 2-WAY COMMUNICATION

Internet marketing ties together creativity and communication, by way of technologies that incorporate copywriting, design, graphics, promotion, audio, video and other factors that make it easy for communication to go back and forth.
The concept of using technology to facilitate two-way communication between your company and your visitors, customers and clients has been around for many years. But the ways to bring that about are continually getting easier, more effective, and more popular.
Ten years ago it would strike some potential customers odd if you did not have a website. Nowadays, it might strike some potential customers odd if you have a website that was only a static, one-way communication media, without regularly updated information.

ARE YOU USING A BLOG?

Adding a blog to your existing site, or even completely upgrading your website to a blog architecture is such a simple and important advancement, that by NOT having a blog, it would be similar to not having a website 10 years ago.
Blogs not only allow instant feedback from visitors, but they are a much better platform for driving new visitors to your website, especially when intelligently used as part of a marketing program to create expansion.
Are you using a blog?  If not, you are missing a simple opportunity to boost your web presence.
There’s more to know about this, and if your are interested in getting a foothold on the BASICS of this Love/Hate dichotomy of Internet marketing, be sure to sign up for the “The 7 Orbits of Internet Marketing.” It’s free!

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