Dan Thies is the author of SEO Fast Start, which is an excellent ebook on search engine optimization. The following text is about one aspect of internal linking. There is quite a bit more to know about the subject, and you can read about it in Dan’s ebook. This excerpted part is focused on how to more efficiently control links to internal pages that are necessary to include on a website (overhead pages), but have low value in terms of ranking those pages in the search engines.
As I mentioned in Chapter Two, the amount of PageRank a page can give to other pages is limited to the amount that it picks up from inbound links. The amount that it gives to other pages is divided between all the links going out from the page.
Therefore, we have a choice to make – we can reduce the number of links to less important pages from a given web page, or we can increase the number of pages linking to our more important pages.
In SEO Fast Start, we’ll do a little bit of both.
Before I begin with detailed instructions, let me introduce a little HTML into the mix, in the form of “named anchors.”
An anchor tag (<a>) links to a URL – we all got that, right?
To a search engine spider, the named anchor part of that link is meaningless. When we create several links on Page A, pointing to several named anchors on Page B, this is effectively the same thing as having one link.
This allows us to reduce the number of links to overhead pages from a search engine’s perspective, without changing the way the linking page appears to our visitors.