FTC Signpost And New Media Money

Brian Solis’ TechCrunch post, Paid Conversations, Credibility & The FTC, relates some of the ways bloggers get compensated (directly and indirectly), and  reflects concerns about the credibility of endorsed (paid) blogging content. The FTC attention directed at undisclosed blogging endorsements is one more signpost on a highway that is continually broadening to facilitate advertising money moving away from traditional media and into new media.

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