Click fraud is the bane of online PPC advertisers and is so ubiquitous that many advertisers simply consider it as part and parcel to the cost of doing business. However, Facebook was recently called out by uber blogger Michael Arrington, at TechCrunch, for some particularly egregious examples of abuses impacting Facebook advertisers. Yesterday, Arrington followed up with another post titled Facebook Click Fraud 101 which goes into detail about the nature of click fraud on Facebook and how Facebook is attempting to resolve it. It’s an insightful article on the realities of click fraud in general and on FB in particular.
Facebook Click Fraud 101
- by George Alger