Competitive Research via Commission Junction

Commission Junction is an online advertising company catering to the affiliate marketing industry. It was founded in 1998 and is headquartered in Santa Barbara, California. They describe themselves as “a global leader in the online advertising channels of affiliate marketing and managed search.”
Commission Junction runs affiliate programs for businesses and “Provides transparency by publishing the performance metrics of all advertisers, publishers and ads within the CJ Marketplace.”
Even if you are not an affiliate marketer, you can take advantage of Commission Junction’s free research tools to analyze what types of text links and banner ads are making the most money, right now. In other words, this is not theory, this is real competitive research.
Of course if you are an affiliate marketer, you should already be taking advantage of this research!
If you don’t have a Commission Junction account, you’ll need to register (Free) as an “Advertiser” or “Publisher.” Once you’ve done that, here is all you do:
a) Go to cj.com
b) Login
c) Click “Get Links”
d) Browse “Advertiser Categories” and select a market category
e) Review the banner ad graphics and the text links
It’s this last step where you can not only get inspiration for types of graphics in a given market segment, but also for link text (which may provide ideas for email headlines). By comparing this information to how much money publishers are earning on the ads, you can see what types of graphics and what types of phrases are generating the best results, averaged over the past 3 months, as well as over the past 7 days.

Leave a Reply

Your email address will not be published. Required fields are marked *