“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest

How Much Does a TV Commercial Cost?

Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).

Overall, the cost of producing a commercial … Read the rest

How I Film Epic Pizza B Roll

Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.

A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.

Speaking of video editing, as compelling as many of the shots are, this BTS … Read the rest

Clothes To Wear For A TV Interview

Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video.

Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines. And … Read the rest

Using Transitions in Video Editing

In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.

The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest