Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s description … Read the rest

The Problem with Google Video Partners for Google Ads

Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.… Read the rest

YouTube Reach Planner for Media Purchase Forecasting

“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.

“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns … Read the rest

3 Phases of Lead Generation

Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.

  • Starting out with Phase One, it could be stated that most struggling businesses are in this category.
  • A business
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Scientific Advertising

You’ve probably read a few marketing books in the past.

But how many ‘old’ marketing books have you read?

I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my opinion, the most important one is not a new one. … Read the rest

The Four Fundamentals of Database Marketing

The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.

However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.

Database marketing refers … Read the rest

The Old Way of Marketing

Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).

Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest