A recent large-scale study by OpenAI, analyzing over a million conversations, reveals a significant change in user behavior: almost one in four chats on ChatGPT are people actively seeking information, asking for advice, and researching what to buy. This category, known as “information seeking,” has exploded, growing from 14% to 24% in just one … Read the rest
“Traditional Media is Changing” (Today’s Understatement)
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
How to Hire a PPC Freelancer or Agency for the Most Value
Should you hire a PPC freelancer or a PPC agency?
PPC Freelancer vs PPC Agency
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
Beyond Low-Hanging Fruit: Aggressive Growth and Demand Generation
While low customer acquisition cost (CAC) holds undeniable appeal, especially for businesses seeking immediate returns, it often inherently limits growth by focusing predominantly on “low-hanging fruit” — customers who are already actively seeking a solution. (See CAC vs Growth).
True aggressive growth, however, necessitates moving beyond this reactive approach to embrace proactive demand generation… Read the rest
What is a Website’s Value?
Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).
There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest
Simple Flow Chart for an Email Marketing Joint Venture Campaign
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
In short, three email messages will be sent … Read the rest
Split-Testing: What is it? Where to Start?
In the marketing and advertising world, the terms Split-Testing, A/B Testing, or just the word Testing describe the process of finding out what type of messaging generates the best response for your product or service from your specific buyers.
This is how marketing and advertising campaigns are made profitable and then made even … Read the rest
The Strategic Crossroads: Customer Acquisition Cost vs. Sales Growth
This article analyzes the distinctions between prioritizing the lowest cost for new customer acquisition and the broader goal of increasing sales.
CAC vs Growth
In the dynamic world of business, two fundamental objectives often vie for attention: acquiring new customers at the lowest possible cost and the overarching goal of increasing sales. While seemingly intertwined, … Read the rest
Price Test Flowchart for an Undeveloped Product
What’s the best price to charge for a product? How about, what’s the best price to charge for a product that’s not even developed yet?
Split-testing pricing is a simple concept: It’s mostly about finding the price that makes the most money.
For example, if you split-test the prices of $50 and $100 for the … Read the rest
The Problem With Lead Generation Campaigns (And Solution)
It would be ideal if you could just launch a new lead generation campaign and have it work well enough that you now have an ample flow of highly qualified prospects reaching out to you every day. That’s every marketer’s dream, even if it’s unrealistic in most circumstances. (Of course for products or services with … Read the rest