David Ogilvy’s Secret Weapon of Advertising

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.

David Ogilvy Video Transcript

I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been in … Read the rest

3 Phases of Lead Generation

Which of the three phases of lead generation represents your business? Although these phases are relative between any company and its respective industry, this article is intended to provide a simplified categorization of lead gen potential.

Starting out with Phase One, it could be stated that most struggling businesses are in this category.

A business … Read the rest

The Four Fundamentals of Database Marketing

The subject of databases and database marketing usually does not inspire the imagination of most people, at least not in the same way as, say, finding long-lost buried treasure.

However, as an apt comparison, effective use of databases is analogous to finding buried treasure – it’s just hidden within your own business.

Database marketing refers … Read the rest

Scientific Advertising

You’ve probably read a few marketing books in the past.

But how many ‘old’ marketing books have you read?

I’ve gobbled up a bunch over the years and continue to do so as much as possible. And although I have a few favorites, in my opinion, the most important one is not a new one. … Read the rest

The Old Way of Marketing

Marketing used to be about shouting at people loud enough and often enough so they’ll be influenced by what you have to sell. (And there’s no shortage of this type of advertising nowadays).

Although the delivery of the “Big Brand” message became more subtle through the latter part of the 20th century, the concept of … Read the rest

What is Search Engine Optimization?

Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.

SEO facilitates the interaction … Read the rest