Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).

Traditional marketing has broadly relied upon these channels:

• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest

How the Google Search Ad Auction Works

If you’d like a simple introduction to how your Pay-Per-Click (PPC) money is spent via Google Search Ads, the above video will suffice. However, at less than 6 minutes, it can only introduce the basics. The following article expands upon the basics further but still stays within the bounds of an introduction.

Bear in … Read the rest

Copywriting Guidelines

Effective copywriting equates to your “salespeople in print.”

“Print,” in this case, may be a direct mail letter, an advertisement, an email, or web sales pages.

Does your copywriting reflect an experienced sales pro who will close the deal (or at least lead to a prospect)?

With the advent of 21st century marketing technologies, some … Read the rest

Facebook showed this ad to 95% women. Is that a problem?

This video describes some aspects of Facebook’s targeting and artificial intelligence features that advertisers leverage when initiating ad campaigns. Which, by the way, could also be pertinent to other AI-based targeting on other platforms, such as Google and Amazon.

Although it’s clear that when an advertiser is indicating targeting preferences for his or her … Read the rest

Google Ads Conversion Tracking

One of the best things about Google Ads is that you can launch a campaign today and see new traffic to your website right away. But it won’t take very long to wonder “What is all this traffic doing?”

Especially since the majority of traffic who might be buyers of your products or services, … Read the rest

How ads follow you around the internet

This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.

Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which … Read the rest

The Three Essential Ingredients for Successful TV Advertising

Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:

1) Catch their eye
2) Penetrate their mind
3) Warm their heart

He also notes that music is a big part of the … Read the rest

Consumer Purchase Decisions: The “Messy Middle”

How do you make purchase decisions?

It may be similar to others, even if it’s not an identical process.

Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest

Why Advertising Won’t Work for You

If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?

When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest

Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s … Read the rest