How Much Does a TV Commercial Cost?

TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. As a result, the main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).… Read the rest

How I Film Epic Pizza B Roll

Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.

A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.

Speaking of video editing, as compelling as many of the shots are, this BTS … Read the rest

What is a Website’s Value?

Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).

There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest

How Ads Work on YouTube

Google owns the two biggest search engines in the world: #1 is their very own Google.com search engine, which they created. And #2 is YouTube, which Google purchased in 2006. In other words, there’s a heck of a lot of folks who use YouTube to find information.

In retrospect, it was obviously a smart idea … Read the rest

#1 Copywriting Tip

There are many important elements and guidelines for effective copywriting. And among those who write copy for the business world, there are different viewpoints on which would be the most important.

In my testing experience, “the offer” is the most vital — at least in terms of generating actual revenue. The offer is how … Read the rest