Should You Create an Infomercial for Your Product?

eCommerce

After 1984, when the Federal Communications Commission (FCC) eliminated regulations to govern the commercial content of television, infomercials began to proliferate the late-night airwaves because they were cheap to broadcast and proved to be a highly profitable media, selling anything that could be easily shipped.

In fact, infomercials became so profitable that more and more … Read the rest

“How to Make a Video Ad (the easy way)”

Years ago I went to a writing seminar. I don’t recall anything about that seminar except the joke the speaker used to open his presentation. He quipped that attendees often want to know the … Read the rest

Introduction to Smart Bidding with Google Ads

“Smart Bidding” is a subset of Google’s “Automated Bidding,” which is a machine-learning feature. Smart bidding focuses on Google Ad conversions, whereas Automated Bidding is broader, including functionality to increase the value of impressions … Read the rest

Video Editing: Sometimes it’s not Inconspicuous

Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive moments … Read the rest