Avid hiker, bicyclist, motorcyclist and long-time advertising pro. Founder of Skyworks Marketing, Nonprofit Fire and Our Ventura TV (cable TV). One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years. Skyworks Marketing provides lead generation and video advertising services. We create custom marketing funnels that provide the highest-quality leads and sales.
What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days.
TV advertising costs can be surprising. Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. As a result, the main surprise is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).… Read the rest
Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us” juxtaposes athletes from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different athletic moments into … Read the rest
Google owns the two biggest search engines in the world: #1 is their very own Google.com search engine, which they created. And #2 is YouTube, which Google purchased in 2006. In other words, there’s a heck of a lot of folks who use YouTube to find information.
It would be ideal if you could just launch a new lead generation campaign and have it work well enough that you now have an ample flow of highly qualified prospects reaching out to you every day. That’s every marketer’s goal, even if it’s unrealistic in most circumstances. (Of course for products or services with … Read the rest