Sales and marketing funnels are similar, although not identical. The number of steps as well as the naming of the steps can vary from presenter to presenter. But the idea of moving cold traffic to warm prospects and ultimately to paid customers is an apt depiction for the purpose of any funnel. In the … Read the rest
Your Blueprint for AI Visibility
A recent large-scale study by OpenAI, analyzing over a million conversations, reveals a significant change in user behavior: almost one in four chats on ChatGPT are people actively seeking information, asking for advice, and researching what to buy. This category, known as “information seeking,” has exploded, growing from 14% to 24% in just one … Read the rest
“Traditional Media is Changing” (Today’s Understatement)
“Traditional media is changing.” That’s an understatement. The real facts are that traditional media is going through a tectonic shift of historical proportions. Although the pattern has been established for many years, advertising money has been, and still is, moving away from TV, radio, direct mail and print media towards digital online advertising. In particular, … Read the rest
4 Stages of P4P Lead Generation: The Virtuous Cycle
The following four stages represent the lead-generation progression for our pay-for-performance (P4P) services. These stages also parallel our P4P trial process and includes:
- consultation
- 2-week trial
- 90-day trial to determine an
- ongoing P4P partnership
In brief, the following stages represent our internal lead generation operations and services.
Whereas, the P4P Partner Process is … Read the rest
Will Pay-for-Performance (P4P) Marketing Work With a Low-Price Product or Service?
Businesses regularly inquire about partnering with Skyworks Marketing on a Pay-for-Performance (P4P) basis for leads or sales.
A number of variables are evaluated to determine the potential for a win-win partnership with such inquiries. One aspect that can work against a business seeking such a partnership is having a low-priced product or service, especially without … Read the rest
How to Hire a PPC Freelancer or Agency for the Most Value
Should you hire a PPC freelancer or a PPC agency?
PPC Freelancer vs PPC Agency
In brief, freelancers are usually less expensive than an agency. As well, often you could expect a larger commitment from a freelancer than an agency. On the other hand, you can anticipate more diversified experience from an agency, relative to … Read the rest
Beyond Low-Hanging Fruit: Aggressive Growth and Demand Generation
While low customer acquisition cost (CAC) holds undeniable appeal, especially for businesses seeking immediate returns, it often inherently limits growth by focusing predominantly on “low-hanging fruit” — customers who are already actively seeking a solution. (See CAC vs Growth).
True aggressive growth, however, necessitates moving beyond this reactive approach to embrace proactive demand generation… Read the rest
How I Film Epic Pizza B Roll
Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.
A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.
Speaking of video editing, as compelling as many of the shots are, this … Read the rest
What is a Website’s Value?
Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).
There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest
Video and TV Interview Tips
Getting interviewed as a guest on a TV talk show or a video program is easy … or is it?
You might think it’s the interviewer who has the tough job. The person asking the questions is the one that is supposed to be in charge and keep things moving along, ideally in an interesting … Read the rest