How Google Search Works (in 5 minutes)

Every time someone searches for content on the internet, there are thousands, sometimes millions, of webpages available. How Google figures out which results to show starts long before a searcher begins to type.

In brief, Google evaluates the search terms a user enters into its search engine and matches them to the content on … Read the rest

Full-Funnel, Multi-Touch Marketing

5-sec Marketing Funnel video

Full-funnel, multi-touch marketing is how to reach customers at all stages of their purchase journey. By using a variety of channels (see below) and touchpoints (see below), businesses can create a more effective customer experience that builds brand loyalty and drives sales.

In the simplest terms, full-funnel, multi-touch marketing represents a … Read the rest

Good Advertising Psychology (True? Or Not?)

Although the above video represents what it considers as “good” advertising, it would be better described as “big budget” advertising and particularly “big brand” advertising.

It breaks down advertising into two camps:

  • Ads that focus on the quality of the product (thinking)
  • Ads intended to arouse an emotional response (feeling)

The above video primarily … Read the rest

Positioning: The Battle for Your Mind

It’s been about thirty years since I read the original text by Al Ries and Jack Trout and I recently got around to reading the 2001 version. It’s a classic marketing book. Here are a few excerpts from Positioning: The Battle for Your Mind.

  • Positioning is not what you do to a product. Positioning
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What is Search Engine Optimization?

Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic.

SEO facilitates the interaction … Read the rest

Using Transitions in Video Editing

In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.

The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest

How Much Does a TV Commercial Cost?

Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).

Overall, the cost of producing a commercial … Read the rest