Lara Croft

15sec VIDEO EXAMPLE: Animated mobile-device ad for video game. Features motion graphics titles. The original version was presented in a vertical format for social media.… Read the rest

Consumer Purchase Decisions: The “Messy Middle”

How do you make purchase decisions?

It may be similar to others, even if it’s not an identical process.

Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social … Read the rest

Why Advertising Won’t Work for You

If you’re wondering if advertising will work for your company or not, the most probable answer is “no.” Why?

When considering that the amount of money spent on global advertising is projected to hit another all-time high (see chart above), advertising must be working for a number of businesses, otherwise, they wouldn’t keep … Read the rest

Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s … Read the rest

Pay-for-Performance Marketing & Advertising

Is there anything better for your business than Pay-for-Performance leads and sales?

Pay-for-Performance means you’re getting the highest return on your marketing and advertising dollars.

We’ve helped one business grow from nothing to over 100 million dollars in three years through online marketing, direct mail and national TV advertising.

How far can your business … Read the rest

The Problem with Google Video Partners for Google Ads

Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.

But Google shows ads and video ads in other places, too.

Google calls those other places “partners.”

Google video partners … Read the rest

Bank of the West

15sec VIDEO EXAMPLE: Social media video. Features motion graphics motif and visual metaphors to support the message.… Read the rest

How to Think About Video Ad Sequencing

For newer (inexperienced) marketers, I’ve observed a belief in the “holy grail” concept of advertising in general and video advertising in particular. In other words, the ever-hopeful anticipation that one ad concept or video will turn an under-performing business into a behemoth of success.

To make matters worse, there are occasional examples of ads … Read the rest

YouTube Reach Planner for Media Purchase Forecasting

“Ad reach” is an estimate of the number of people within a location target, based on signed-in users.

“Reach Planner” is a Google Ads tool designed to help advertisers plan their reach-based video campaigns across YouTube and video partner sites and apps.

Reach Planner’s data is based on Google’s Unique Reach methodology, validated with … Read the rest

David Ogilvy’s Secret Weapon of Advertising

In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.” In this 7-minute “We Sell or Else” video, Ogilvy discusses his “Secret Weapon” of Advertising.

DAVID OGILVY VIDEO TRANSCRIPT

I wish I could be with you today in the flesh, as they say, unfortunately I’m in India. Ever been … Read the rest