Using Transitions in Video Editing

In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.

The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest

Good and Bad of Modern Marketing

Artificial Intelligence

With the advent of modern advertising, and internet marketing technologies in particular, has marketing and advertising become easier, more efficient and less costly?

Or in fact, has marketing become more complex, more misunderstood, less efficient and more costly? (And I’m not even talking about integrating artificial intelligence into your marketing and advertising mix).

In brief: … Read the rest