Pay-for-Performance Video Advertising
Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).
Traditional marketing has broadly relied upon these channels:
• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest
This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.
Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which has … Read the rest
How do you make purchase decisions? It may be similar to others, even if it’s not an identical process.
Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social media. … Read the rest
Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
1) Catch their eye
2) Penetrate their mind
3) Warm their heart
He also notes that music is a big part of the effectiveness … Read the rest
Question: Since videos can be published online of any length (even if broken into a series of segments), what would be the best length for a self-created video?
Answer: It depends on the purpose of the video and who it’s for. The following are guidelines and you will find exceptions for each.
1) … Read the rest
90sec VIDEO EXAMPLE: Social media promo video to encourage voting. Features custom-composed music, motion graphic titles, stock video and visual effects (VFX).… Read the rest
We provide leads to clients on a pay-for-performance (P4P) basis. This arrangement doesn’t work with all businesses, so we provide short advertising trials to see if the lead generation will be mutually profitable.
Yet, there’s an inherent tension built in to the P4P partnerships we seek. On the one hand, we bring a … Read the rest
The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.
The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.
The book’s description … Read the rest
Google owns YouTube. And YouTube is the biggest video hub on our planet. And of course, Google makes money by showing ads. Hence, all the ads you see on YouTube are Google Video Ads.
But Google shows ads and video ads in other places, too.
Google calls those other places “partners.”
Google video partners are … Read the rest