15sec VIDEO EXAMPLE: Magazine video with still photos. Features motion graphics to add animated energy. The original version was square for social media feeds.… Read the rest
Using Transitions in Video Editing
In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together.
The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation … Read the rest
How Much Does a TV Commercial Cost?
Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).
Overall, the cost of producing a commercial … Read the rest
P4P Partnership Process
Need a Pay-for-Performance (P4P) advertising partner to accelerate your business growth?
We’re looking for win-win partnerships.
Synopsis: Pay-for-Performance (P4P) Partnership Process
- P4P Risks/Rewards
- What We Don’t Do
- What We Do
- Data Science & AI
- The Catch
- P4P Trial Selection Process
- Qualification Examples
- 2-Week P4P Trial
- 90-Day P4P Trial
- P4P Remuneration
Pay-for-Performance Risk/Rewards
The basic appeal … Read the rest
What Is Programmatic Advertising?
Many of the ads that you see on your computer, tablet or phone are targeted specifically to you. Here’s a brief outline of how programmatic advertising works.
Certain websites have default locations on their pages for the purpose of displaying digital ads. But the ads that are placed in those locations are changing in … Read the rest
How Robots Made This Food Commercial Look Effortless
Many moons ago I was shooting still photos for advertising in magazines, corporate brochures, annual reports, etc. The amount of work that can go into making something look simple can be intriguing to folks unaccustomed to what it takes to achieve such.
For example, I’m reminded of another past “simple” looking ad. A racquetball … Read the rest
Good and Bad of Modern Marketing
With the advent of modern advertising, and internet marketing technologies in particular, has generating more sales become easier, more efficient and less costly?
Or in fact, has marketing become more complex, more misunderstood, less efficient and more costly? (And I’m not even talking about integrating artificial intelligence into your marketing and advertising mix).
In brief: … Read the rest
Starbucks
6sec VIDEO EXAMPLE: Features motion images, motion graphic titles, VFX and stock music intended to convey a contemporary and energizing experience.… Read the rest
What is Copywriting?
If we said copywriting is presenting written words to best communicate a marketing concept, such as on a website, in an email, in an advertisement or a direct mail letter, or on TV, radio, press releases, catalogs, billboards, brochures, sales letters, and other marketing communications media, that would encapsulate the essence of the term. But … Read the rest
Practical Advertising Goals when Competing in the Current PPC Arena
PPC IN THE PAST
Pay-per-Click (PPC) advertising used to be relatively easy. 15 years ago you didn’t need to know much about the technology, because it was vastly simpler and required a fraction of the choices (and decisions) that are available nowadays. There was also much less PPC competition, so your ads (whether good … Read the rest