Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing).

Traditional marketing has broadly relied upon these channels:

• Word-of-mouth
• Fliers, brochures and other printed support materials
• Print ads in newspapers, magazines and trade publications
• Radio and Television commercials… Read the rest

How ads follow you around the internet

This video outlines how cookies work and how they’re being used, along with some context from Lou Montulli, who invented cookies in the summer of 1994 while working at Netscape.

Cookies do improve our online experience. In fact, without cookies, the internet we know couldn’t exist. But they impose privacy concerns, as well, which has … Read the rest

Soap, Sex, and Cigarettes

The above video illustrates the evolution of advertising from early newspaper ads in colonial times to today’s online advertising.

The video is hosted by Jared Bauer, who explores the topic of “Why Our Ads Are Different Now,” referencing the history of advertising from the book: Soap, Sex, and Cigarettes by Juliann Sivulka.

The book’s description … Read the rest

2-Week Trial: Custom Leads & Sales

  • Apply Before April 30, 2021
  • 2-Week Trial
  • Supports P4P Partnership Qualification
  • Custom Real-Time Leads & Sales Solely for Your Business
  • We advertise your product or service
  • You pay us nothing for our efforts
  • You only pay Google directly for the media costs
  • YOU KEEP ALL THE LEADS/SALES FROM THE TRIAL
  • NO OBLIGATION to continue after
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