Video Editing: Sometimes it’s not Inconspicuous

Nike can be counted upon to present compelling messages, particularly via video and TV. In one of their commercials, narrated by professional soccer player Megan Rapinoe, “You Can’t Stop Us,” athletes are juxtaposed from a variety of sports in creative split-screen actions that present a message of diversity and unity by converging different competitive moments … Read the rest

Del Frisco’s Grille

15sec VIDEO EXAMPLE: Features motion-graphic titles, blurred-edge visual effects (VFX), animated still photos and stock music. The idea is to prominently feature the product while integrating an allusion to the restaurant’s ambiance. … Read the rest

How Much Does a TV Commercial Cost?

Few things have such a cost variance as television ads. For most people, what’s not surprising is how expensive they can be. However, what may be surprising is how inexpensive TV advertising can be. (Having said that, the least expensive options may not be the best opportunities, either).

Overall, the cost of producing a commercial … Read the rest

How I Film Epic Pizza B Roll

Daniel Schiffer presents a behind-the-scenes (BTS) video of the shooting production for a Toronto pizza commercial.

A key takeaway is the variety of creative angles that are filmed on location, which are then punctuated and emphasized later in the video editing.

Speaking of video editing, as compelling as many of the shots are, this BTS … Read the rest

What is a Website’s Value?

Over the years I’ve purchased a few websites from previous owners. Determining a website’s value has always been the central topic that leads to a successful transaction (or not).

There is considerably more information available nowadays, but the common theme is what you and I have understood about evaluating the worth of any item: The … Read the rest

Caldera + Lab

15sec VIDEO EXAMPLE. Created with still photos, motion graphics and accent elements. Visual effects used to independently animate subjects and backgrounds. The design intent is to inspire viewer attention with strong imagery and minimal … Read the rest

How Ads Work on YouTube

Google owns the two biggest search engines in the world: #1 is their very own Google.com search engine, which they created. And #2 is YouTube, which Google purchased in 2006. In other words, there’s … Read the rest