How do you make purchase decisions? It may be similar to others, even if it’s not an identical process.
Surely, you’ll use the internet for research. You may look up articles, user reviews, product or service comparisons and visit brand websites. You may find useful info on shopping platforms and perhaps recommendations on social media. … Read the rest
Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:
1) Catch their eye 2) Penetrate their mind 3) Warm their heart
He also notes that music is a big part of the effectiveness … Read the rest
We provide leads to clients on a pay-for-performance (P4P) basis. This arrangement doesn’t work with all businesses, so we provide short advertising trials to see if the lead generation will be mutually profitable.
Yet, there’s an inherent tension built in to the P4P partnerships we seek. On the one hand, we bring a … Read the rest