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Stew Birbrower is interviewed by George Alger on the the basics of advertising and successful TV commercials. This brief excerpt from the interview highlights some of the most fundamental points, including:

1) Catch their eye
2) Penetrate their mind
3) Warm their heart

He also notes that music is a big part of the effectiveness of television commercials.

Stew is a former Madison Avenue Creative Director. From the 1960’s and into the 1990’s, Stew was behind some of the most notable TV commercials of that era.

Here is a partial list of clients that has Stew has worked with:

• Avis
• Band Aids
• Boy Scouts of America
• Bristol-Myers
• Chrysler
• Coca-Cola
• Colgate Palmolive
• Delta Airlines
• Ford
• General Foods
• Goodyear Tires
• Kentucky Fried Chicken
• New York State Lottery
• Proctor & Gamble