How to Test Your Business Idea – The Right Way
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you … Read the rest
A TV Commercial on the Super Bowl for only $10,000?
Although this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other national or regional programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed … Read the rest
Pay for Performance TV Advertising
Skyworks is a digital advertising agency that specializes in generating leads and sales, not only through the Internet, but primarily through video and television. We have three different ways to help expand your business and two of them offer the opportunity for a pay-for-performance partnership. (Try saying that three times fast!)
A) The first … Read the rest
What is “Groupon for TV”?
MORE IMPORTANTLY, WHAT DOES IT MEAN FOR YOUR BUSINESS?
In brief, it means more customers without paying cash for the advertising.
“Groupon for TV” is an expression that conveys the simplicity of a pay-for-performance advertising model offered by Skyworks Marketing, which is a digital advertising agency located by the ocean in Ventura, CA.
Although … Read the rest
“Testing” Your Way To Internet Marketing Success
What is Direct Response Testing? (3 minute video)
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising … Read the rest
What is a Landing Page?
A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about … Read the rest
“Keywords: Keys to Internet Marketing”
Keywords are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a rudimentary video about the foundation of i
How To Start And Grow A Tech Company
Mint CEO, Aaron Patzer, gave a presentation on building startups from the ground up.
He started Mint with an idea about handling personal finances more efficiently. He turned the idea into a company and built it from the ground up and sold it for $170 million in less than three years.
This video is … Read the rest
How To Produce a TV Talk Show, in 2 Minutes
Sept 19, 2009: This month we worked with students to show how to produce a 3-camera television talk show in Ventura, CA. This video highlights the integration of the studio, camera equipment, lights, audio equipment, control room, and of course the Director, student crew and on-camera talent necessary to
In … Read the rest