What is a Blog?

blog blogging,blogA blog is a type of website.

The word “blog” is a contraction of “weblog.”
Of course “Web” refers to the “World Wide Web” (WWW), which is a very large set of interlinked documents accessed via the Internet. (Click here for the difference between the Web and the Internet).

A “log” is a regularly updated record of activities or events, such as ship’s log.
So, a blog is a website with regularly updated articles, photos, videos, audio recordings, etc.

The word “blog” can also be used as a verb, meaning to maintain or add content to a blog. (Example: I blogged about the word “blog” today.)

QUESTION: Since you can also routinely update a regular website with articles, photos, videos, etc., what makes a blog so special?
ANSWER: Three things.

  1. A blog is very easy to update with new articles or “posts.” Easier than a regular website. By its very nature, a blog is intended to facilitate a flow of updated material, while a regular website could remain static indefinitely, or perhaps might be updated only now and then.
  2. A blog has a built-in system that allows visitors to easily add their own “comments,” agreements, disagreements, or thoughts right after your posts.  (Although you can control and limit this functionality).  In this way, blogs are an important media for facilitating two-way communication and even community between individuals with a mutual interest.
  3. Blogs also have a built-in system (RSS) that automatically notifies search engines and other computers when new material is added. In this way, Internet users around the world have the potential to instantly be aware of, and view, your new material – without even visiting your blog (your words automatically show up on their computer). This third part, in particular, is a powerful way to leverage your views, knowledge and expertise via technology.

Blogs are be used by businesses, large and small, to facilitate frequent communication with customers and potential customers. Blogs are used by artists and writers who wish to develop new material online, and/or are desiring visitor feedback or participation. Blogs are used by anyone desiring to promote their services, their products or themselves. In each of these examples, blogs can generate MORE visitors than regular websites, especially when used effectively as part of an search engine optimization strategy. Furthermore, in each of these examples blogs are more effective at establishing increased INTERACTION with visitors, compared to regular websites. The reason why is outlined in the three points stated above.

29 thoughts on “What is a Blog?”

  1. successful blogging requires a commitment of time and resources. It doesn’t do too much good to have a blog without updating it and there are lot of guys who start out all enthusiastic and just lose interest over time.

  2. Pingback: Internet Marketing: Good and Bad of 21st Century Marketing Technology | SkyworksMarketing.com

  3. Pingback: Blog Hosting: Subdirectories, Subdomains or Separate Domains | SkyworksMarketing.com

  4. Pingback: What is a "Performance-Oriented" Website? | SkyworksMarketing.com

  5. Pingback: Two Fundamentals of Creative Link Building | SkyworksMarketing.com

    1. Hello maiva. I’m a strong advocate for the self-hosted WordPress platform, which is at WordPress.org. There is also wordpress.com, which is hosted by WordPress and not yourself. Self-hosted WordPress is more professional.

  6. Pingback: Should You Offer a Paid Online Newsletter? | SkyworksMarketing.com

  7. Pingback: Story of Two Blogs | SkyworksMarketing.com

  8. Pingback: You Need a Professional Wordpress Blog | SkyworksMarketing.com

  9. Pingback: What is Link Bait? | SkyworksMarketing.com

  10. Pingback: Internet Marketing Technologies are Just Tools | SkyworksMarketing.com

  11. Pingback: How To Get More Readers To Your Blog? | SkyworksMarketing.com

  12. Pingback: Generating Free Traffic with Blogs | SkyworksMarketing.com

  13. Pingback: Content Creation and The Trust Factor | SkyworksMarketing.com

  14. Pingback: The Power of Internet Marketing Communication Technologies |

  15. Pingback: Outline For Generating an Online Business |

  16. Pingback: Comparison and Review of Joomla vs. Wordpress |

  17. Pingback: Social Media Chocolate Strategy |

  18. Pingback: Publishing Books Through Print-On-Demand |

  19. Pingback: What is Social Media? |

  20. Pingback: Building Relationships By Giving Away Value |

  21. I like to think of blogs as the modern website. Unless a biz has a bery large site, i don’t know why they would use a conventional html website instead of a blog.

  22. Pingback: Introduction to Google AdWords Pay Per Click (PPC) Advertising |

  23. Pingback: News: First Social Media Workshop Training

Leave a Reply to Trent Cancel reply

Your email address will not be published. Required fields are marked *