Nov 09
23
The Five Most Common Website Problems
DO ANY OF THESE APPLY TO YOUR WEBSITE?
Here are five of the most common problems I encounter when analyzing websites and/or email campaigns:
No Offer
A website should have a clear offer. There should be something that a visitor can potentially DO: such as buy a product or service; subscribe to a newsletter; download a report; make a phone call for more information; request a consultation; add a comment; or in some way ACT. Particularly when presenting a product or service for purchase, the offer should be very clear, and as simple as possible. But even when you are giving something away for free, just as much importance should be given to the presentation of such an offer, since the freebie is an important way of generating an email list, which is very valuable.
No Call-To-Action
Even if there is an offer, if there’s no Call-To-Action, which is simply asking your visitor to do something, then the amount of responses will be greatly diminished.
The offer is presenting something that a visitor could potentially take advantage of.
The Call-To-Action, is directing the visitor to move from the potential of acting, to ACTUALLY DOING SOMETHING.
“Buy Now” is a common Call-to-Action.
Other Calls-to-Action could be asking a visitor to click a link to subscribe to an email course, to enter a survey, to make a phone call, to win a free prize, to enter a contest, etc.
Too Many Choices
Is your website simple? Or is it confusing? Are there too many things that one could do? Are there too many links to click on? Too many ads? Too much of everything which results in a first impression of visual chaos? Visitors will simply go away. Your web pages should be SIMPLE.
Bad Copywriting
Is your website copy clear and EASILY understandable? Is it presented using simple words with plenty of short sentences? Are there bullet points to break up the text? Is there plenty of white space to offer visual relief to the reader? Do you have engaging headlines in your page titles? Did you spell check your words? Is your punctuation and grammar in harmony with your readers? Is your copy BORING? There is much to know about copywriting, and if you want to boost your sales, hiring a professional copywriter is a powerful way to make the presentation of your products and services more persuasive. (Click here for Effective Copywriting Guidelines).
Not Enough Pages of Content to Attract Natural Traffic
Unless you are buying traffic, having only a few pages of content on your website will not attract much natural traffic. If you really want to attract free traffic through search engines, you need lots of content that is optimized for search engines, by using SEO.
