Measuring Website Performance: Time on Site

“Testing” and “more testing” is the mantra of modern scientific marketing. Actually, testing and comparing different ad headlines, graphics, email subject lines, product offers (and much more) have ALWAYS been a bedrock of direct response marketing. Market performance testing is how to maximize responses from our messages. It’s just that nowadays, online technology has made this much easier and faster.
Of course there is always the conundrum of knowing what are useful performance benchmarks in any specific industry.
And further to that, which metrics should we be using?
“Unique Visitors” and “Page Views” are some very fundamental website measurements. But how about “Time on Site”?
The following article by Augustine Fou offers some insight into that metric: Social Media Benchmarks: Realities and Myths.

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