We’ve produced over 1000 cable TV shows, commercials, public service announcements, documentaries and web videos.
We’ve been honored with 15 Awards & Press mentions.
We’re behind over a gazillion online ads.
“SCRIPT-TO-SCREEN” VIDEO PRODUCTION
We do video marketing and digital advertising.
One highlight was helping a health information business grow from nothing to over $100m in 3 years through online marketing, direct mail and national TV.
Since 2008, we have been producing the weekly California TV show, Our Ventura TV.
VIDEO PRODUCTION CONCEPTION
A collision of budget and brilliance.
Plan well. Spend less.
The reality is that there’s no limit to the amount that can be spent for video production; whether for online or on-TV.
Hence, even before the scripting and planning there is a question of cost. What’s your budget?
Similar to buying other products or services, the issue of cost will help shape the discussion towards an achievable goal.
For example, you won’t be getting A-list actors to appear in your $1000 30-second video.
Some initial considerations can include “What type of video do you need?” See below for examples.
If you are interested in videos to support your sales efforts, you may want to think in broad categories, such as which part of the sales process you want to inform:
- BUILDING AWARENESS: Videos in this category should attract users and introduce your message to a new audience.
- APPEALING TO RESEARCHERS: Videos in this category are attempting to convey how your product or service will fulfill the buyer’s objective or solve their problem. You want your video in front of those who are researching, asking for recommendations, watching product reviews, and trying to find cost-effective solutions.
- BUYERS: Many businesses understandably focus on this latter part of the sales funnel: making a purchase. In this category your videos should prove to your prospects why your product or service should be purchased now.
VIDEO PRODUCTION PROCESS
What’s involved with professional video production?
Whether you want to bring your idea to life, or if you are seeking insights into what will generate the best results for your money, we’re here to support your goals.
Video production includes the actual video recording as well as recording voice-over narration or dialogue. It also includes shooting or obtaining any background or supporting footage.
Production can also involve props, makeup, wardrobe changes, and any specific notes about lighting, camera shots, and more.
We produce videos informed by your budget. And then produce results that will surpass your expectations.
Whether you have a clear idea of what you want to accomplish or whether you can benefit from direction and hand-holding, we make video production easy.
The process starts with a discussion regarding your objectives and budget.
We may ask what you want to accomplish and/or what types of messaging you have in mind.
Where you envision the video will be shown can also inform the production (social, TV, your website, etc.).
From there we’ll outline and script how to get it done. We’ll consult with you on many details or just major points, depending upon your preference. Schedule a call.
- Social Media Videos
- Explainer Videos
- Product Videos
- Testimonial Videos
- Interview Videos
- Animation Videos
- Education Videos
- Video Tutorials
- Demonstration Videos
Sometimes very little ‘new’ shooting is necessary. Sometimes no shooting is needed at all.
If you already have videos, photos and/or other graphics that will serve to represent your message, maybe you just need some professional editing, music, voice-over, audio effects (AFX), visual effects (VFX), motion graphics, accent elements and other polish to turn your visual assets into a video that will match the professionalism of your organization.
Furthermore, many times stock video clips may be all that’s needed to give your message a professional edge, or to enhance certain presentations — especially if you’re desiring to save money relative to bringing in our location crew or shooting in our studio.
Check out the video and TV examples below for inspiration, which include stock video clips and client assets combined with pro editing, voice-over, AFX, VFX, motion graphics and accent elements. Furthermore, what’s not visible is professional “grading” which makes the colors and mood of different assets work harmoniously together.
HOW DO YOU GET PEOPLE TO SEE YOUR VIDEOS?
Important considerations about getting your message out to the world include cost vs. demographics and geography. Part of determining the right demographics is determining the ideal viewers for your message.
What if your target audience is too narrow? Even though online targeting can be surgically precise, if there aren’t enough people to connect to your message, then the demographics need to be widened.
What if your target audience is too broad? Then you conduct limited tests on sub-segments of your target audience to refine messaging before spending larger amounts on broader distribution. Alternatively, simply put your message in front of the highest-performing sub-segment.
The great advantage to online video distribution is the ability to get your message in front of the right people at the right time.
This can include showing your video to people at the instant they are searching for your exact products or services.
It can also include showing your video to people who may not be searching at this instant, but who are nevertheless identified as your target customers. For example, showing your sports equipment to sports enthusiasts.
Or showing videos of your baby products to new mothers.
Online video distribution offers the most exacting opportunity for precise targeting in addition to performance metrics.
TV is unparalleled in its ability to reach a wide audience.
Even though the cost-per-view can (but not always) be lower on TV, compared to online, it’s also associated with larger out-of-pocket costs. That’s true for national advertising.
What’s not as widely appreciated is that you don’t have to advertise on TV nationally.
You can advertise only in your state or only in your county or city or only in a specific zip code.
Local TV is where the big savings are.
Target your TV commercials only to the local geographical zones that make the most sense for your business.
TV is a powerful way to get your message out when done right.
VIDEO / TV ADVISEMENT
Got a big idea that you want to bring to the world?
Want to understand some of the challenges along your path?
Want to spend less by bucking some common advice you’ll encounter in the industry?
Schedule some phone time with George Alger.
Just because you have ad money doesn’t mean you should spend it on TV.
For certain businesses, it’s the right move.
But even when it makes sense, the how and when are critical to success.
This includes how to use digital advertising to improve your television spend and when you should make key decisions and purchases.
There are also a variety of pros and cons for infomercial marketers to consider, including when you should go to retail if you have a success.
Do you fully understand the calculus of a shorter vs longer runway towards maximizing your spend? (It’s not the same for everyone).
Schedule some phone time to invest your ad expenditures wisely.
Where can you cut production costs?
More importantly, where should you not cut costs?
Why much of the industry, even when seemingly well intended, has goals that do not align with your best interests and how to navigate such without losing your shirt.
How many versions of creative should you produce?
Why the worst thing you can do is to come up with a seemingly great TV commercial idea, hire professionals to produce it, get in on the air, only to find out too late that it’s not profitable. (And some of the production industry will encourage and support this).
The bottom line is that the goals of video and TV production companies do not always align with your business.
Find out how to maximize your success.