There are three ways to work with Skyworks Marketing:
1) TRADITIONAL: This is a straightforward ad agency arrangement where you pay for marketing and advertising services on a project or retainer basis. 50% payment is made in advance. (See pricing below).
2) 100% P4P: This is a complete Pay For Performance (P4P) Partnership where you don’t pay any cash upfront or at any time and Skyworks takes a percentage of the new sales as its remuneration. (Not all businesses qualify). For details, visit Pay For Performance Marketing.
3) PARTIAL P4P: In this case, some or all of the marketing services are provided on a P4P basis, but you pay the media costs. Again, not all business qualify. Visit Pay For Performance Marketing for details.
The foundation of working with Skyworks is formulating the “story” for your product or service. That is established early and your story may later evolve based upon real-world response and sales from customers. All types of media can be leveraged to tell your story for the purpose of generating new leads and sales, and we typically emphasize visual storytelling via pictures, graphics, animations and videos.
Three Costs for Marketing, Advertising & Publicity Services
A) CREATIVE SERVICES AND PROJECT MANAGEMENT: This could be compared to an architect who plans and oversees the construction of buildings. Of course instead of buildings, this type of architecture includes formulating and evolving your marketing story, managing its technical execution as well as its distribution through numerous networks. Your story is woven through all online and offline marketing, advertising, publicity (including social media) and communications channels. $5,000 first month and $3,000/mo afterwards. (NOTE: Pricing will increase to $8000/$4000 for new clients on Jan 1, 2014. Existing clients will maintain $3K/mo until Sept 2014.)
B) TECHNICAL SERVICES: This includes establishing the technical infrastructure, such as building websites, automated email systems, generating content, managing social media communications, as well as photography, video, TV production services, print, etc. Additionally, it includes buying and managing advertising media. Prices noted below.
C) MEDIA COSTS: This is based on your budget and includes buying advertising online, on radio and/or TV, in magazines, and anywhere else that might be appropriate to convey your story. Skyworks charges 15% on top of the media costs. As an example, $10,000 per month in media purchases would actually cost $11,500/mo. (Exception: There is no additional 15% fee for Pay-per-Click media, which is auto-paid via credit card. See PPC details below).
Story, Messaging, etc: Rate included as part of above CREATIVE SERVICES AND PROJECT MANAGEMENT.
NOTE: The following four packages are presented as a starting point for developing a website that can be customized for your needs.
- Starter: 10 pages (Choose from 3 standard themes) $2,500
- First Orbit: 10 pages + blog (Custom designed theme) $6,000
- Blastoff: 10-20 pages + blog (Custom designed theme) $10,000
- Moonshot: 20+ pages + blog (Custom designed theme) $12,000+
All website packages include:
- Account setup and configuration
- SEO-Friendly WordPress® content management
- One year of DNS, domain registration, and website hosting for one domain
- Installation of Google Analytics & Webmaster Tools
- Built-in RSS for easy integration with other technologies
- Planning of your site structure
- Professional graphic design
- Contact Form with email notification
- DIY Content Updates and Flexibility
- Free Monthly Client Education Sessions for one year
- Basic Search Engine Optimization (SEO) Planning using our standard checklist
Additional Website Services $125/hr.
- Review existing website
- eCommerce development
- Auto-Response eMail Marketing Database Infrastructure
- On-site SEO
- Off-site SEO (see Content Development below)
- Social media integration (see below)
- Copywriting (see below)
- Graphics (see below)
- Videos (see below)
Story, Theme, Messaging, etc: Rate included as part of above CREATIVE SERVICES AND PROJECT MANAGEMENT
Content Development Services $125/hr.
- Copywriting services
- Press Releases
- White Papers
- Social Media Communications
- Videos (see below)
Video/TV Production and Still Photography
The Skyworks Marketing production team has worked on some of the most widely-viewed TV commercials (and feature films) in the past several decades. Click About Skyworks Marketing for details.
Script development, production planning, director and professional interviewer are included as part of above CREATIVE SERVICES AND PROJECT MANAGEMENT.
Full Day: $2,000 (4-8 hours)
Half Day: $1,200 (less than 4 hours)
Standard rate for location video production includes one camera operator, one high definition camera, microphones, interview lighting, and tripod.
- Travel is charged at $56.5 cents per mile for local productions. Non-local productions that necessitate hotel, food and travel expenses are paid by client.
- Video Assistant: $300/day
- Make-up Artist: $750/day
- Additional Camera & Tripod (with operator): $600/half day | $1,000/Full Day
- Camera Crane: $400 per day
- Video Editing: $125/hr
- Encoding*, uploading and DVD production is $75/hr.
Additional billing items, when required, could include:
- Stock video
- Custom music
- Stock music
- Voice-over actors
- Location rentals
- Helicopter/airplane rentals
*Encoding is the process of taking the finished video and converting it into the desired digital format.
Pay-Per-Click (PPC) Management
Account Setup: $1000
Monthly Retainer: $1000 (Only pertinent if no other services required. Otherwise, this fee is covered as part of the CREATIVE SERVICES AND PROJECT MANAGEMENT).
PPC Management Services Include:
- Keyword research
- Ad testing and management
- Text ad copywriting
- Image ads testing and management*
- Video ads testing and management*
- Ongoing text, image and video ad optimization for conversion
- Weekly reporting
For PPC Landing Page creation, see “Website Development” below.
* Note: For creation of image and video ads, see “Graphics” and “Video Production.”
Graphic Design Services
Design management included as part of CREATIVE SERVICES AND PROJECT MANAGEMENT.
Graphic Design Services $125/hr.
- PPC image ads
- Social media platform headers
- Website headers
- Custom website icons
- Other website images
- White papers
- Print ads
- Web ads
- Direct mail
- Email ads
- Email newsletters
- Physical books