Apr 09
28
The New Rules of Marketing and PR
Although I’ve read many useful books on marketing and public relations, this one, by David Meerman Scott, is very relevant to anyone interested in leveraging the Internet to get their message out to a broader audience.
The New Rules of Marketing and PR (copyright 2007 and 2009), highlights that marketing and public relations is significantly different on the Web than in mainstream media. Scott writes that the “old rules” of traditional media are about “controlling a message.” He states that the only ways to get your message out using conventional media channels is to buy expensive advertising or beg the media to write about you.
Instead of buying or begging your way in, Scott says anybody can “publish their way in” using the tools of social media such as, blogs, podcasts, online news releases, online video, viral marketing, and online media.