May 09
18
The Cluetrain Manifesto – Happy Centennial
Leave a comment »
The Cluetrain Manifesto has just celebrated its 10th year anniversary, which arguably, would be analogous to a centennial in Internet time.
Its “95 Theses” start out with “Markets are conversations” which has been one of the most oft-repeated phrases since then.
If you haven’t read this recently, its worth newly revisiting as a classic reference on communicating and marketing in a wired world.