How To Test...
HOW TO TEST YOUR BUSINESS IDEA – THE RIGHT WAY
how to Test Your Business Idea - The right way
Or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years
OK, so you believe you’ve got a good idea for a product or service. But will it sell? And if so, can you sell it at a profit?
Would it be helpful to know the answers before you invest resources into developing and marketing the product or service?
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Hi, I’m George Alger, a long-time, seasoned advertising pro. I’m the owner of Skyworks Marketing and also the producer of a local TV series just north of LA, in between Malibu and Santa Barbara, CA (Our Ventura TV). One career highlight was working on a small team that built a business from nothing to over $100 Million in 3 years. Now, granted, we used national TV advertising to make the big numbers happen. But before we went that route, we started out small, testing the basic premise and then testing details before going big time. It’s a step-by-step process. The whole idea is to invest as little resources as possible to determine if it makes sense to go the next step. It’s like taking baby steps before walking and then eventually running. Or in certain cases, finding out that it’s not worth running or starting the business at all.
If you’re a business person who has spent years developing and marketing a business idea to ultimately learn that it’s only marginally profitable, then you would have wished you had applied this process early on to find out your idea shouldn’t have been launched. Or, alternatively, finding out that it would have worked better if the right adjustments were made.
If you’re an entrepreneur who invested all your savings and maxed your credit cards to make a go at a business idea that ended up crashing your finances, then you know, in hindsight, it would have been much better to test your idea in the beginning. It could have altered the trajectory of your life.
The fact is, you can test your idea before you develop it. And I’m not talking about building a “Minimally Viable Product,” although for certain products, that can be relevant. And even when it is pertinent, it’s a later step. Since it still takes resources to launch a product or service that’s “minimally viable,” wouldn’t it be better to find out if it’s worthwhile to even bother?
Again, the idea here is to invest as little resources (time and money) as necessary to inform any future commitments.
And by the way, you will need to spend some money as you’ll understand in a few seconds. The process requires advertising on a small scale to your potential clients to find out quickly if your idea is workable.
So, how do we do this?
In brief, here’s the high level overview:
- You run small, inexpensive advertising tests
- You advertise to real people
- These people would “potentially” be spending real money
(More on “potentially” in a moment.)
The purpose of these steps is to learn the following:
- Will people buy this product or service?
- What is the right price?
- How much does it cost to get a customer?
- What “offer” generates the most sales or leads?
(Offer includes more than price. It includes things like shipping/handling, customer support, guarantee, time payment options, “sale” discounts, availability, options and more and varies with the product or service.)
There are many variables that can be tested, depending upon your specific product or service. And also depending upon how much data you want before you launch.
An important concept here is that this is not a survey for people who may or may not be real buyers. Nor is it a focus group of people who aren’t spending money. This is a process of creating real-world buying scenarios to uncover real, meaningful answers to the above questions.
If you want to find out more, including how the “potentially” works above, enter your email below for the full report and step-by-step process. The report is called How To Test Your Business Idea – The Right Way, or, How a Small Team Built at Business from 0 to Over $100 Million in 3 Years.
There’s nothing to buy.
The report provides the steps on how to get the results outlined above.
Many of you will be able to start implementing this today and in a short while you’ll know the answer to the above questions, including “Will my business idea work?”
So what’s in it for Skyworks Marketing? Why provide this testing blueprint?
A small percentage of you will want help, or will want someone to walk them through the process. If that small percentage includes you, then you may want to inquire about our paid services, which includes training or simply performing the step-by-step process for you. Having said that, it’s up to you to seek that help, if you desire it. We do
have the resources to help you but that’s not the real intent behind giving away this process for free. “Testing” other people’s ideas as a business service doesn’t take much time so it’s not a good business model.
Here’s the real reason: Some of you who test your idea will find that you have a winner. And some of you who have a winning idea may want to partner with an agency like Skyworks Marketing to take you much further. For an even smaller percentage of these business idea winners, they might be interested in our pay-for-performance partnership opportunity.
Regardless, you’d have to test your idea first and then reach out to us to make that happen. (If you’d like to know more about our services, visit SkyworksMarketing.com).
Get The Free Report Now
So, get the report. Enter your name and email for instant access. If your business idea is not ready for prime time, then you may wish to send us a “Thank You” email to let us know we saved you from the grief and aggravation that would have transpired in the next few years if you tried to make it happen anyway.
If this testing process proves you have a successful business idea, we hope you’ll consider us a potential partner if we fit your needs. But even if we don’t fit into your future, we wish you much success!
Enter your name and email for instant access.
Download HOW TO TEST YOUR BUSINESS IDEA – THE RIGHT WAY. You’ll also receive the monthly Skyworks Digest on P4P marketing and cutting-edge advertising, including data science and artificial intelligence.