Whitepapers

Simple Flow Chart for an Email Marketing Joint Venture Campaign

What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days. In short, three email messages will be sent to the subscribers of Joint Venture Partner (A) over the course of 2 weeks. The… Read More »Simple Flow Chart for an Email Marketing Joint Venture Campaign

Ten Lead Generation Models

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand. Lead generation includes any, or a combination of, the following: ♦ Broadcast Advertising: Infomercials are a prime example here. Not only is an obvious product being sold, but that sale results in a valuable lead for additional and… Read More »Ten Lead Generation Models