TV and Video Marketing

A TV Commercial on the Super Bowl for only $10,000?

TV Commercial Super BowlTV Commercial Super BowlAlthough this is an unusual example for getting a commercial viewed during the Super Bowl, it’s a routine example for running a local TV commercial on most other programs that are not the Super Bowl. Here’s how Slippery Rock University, which is just north of Pittsburgh, PA., got their TV commercial viewed during the 2014 Super Bowl for only $10,000 — in the Pittsburgh area.
That last point is the most important for this story and the most relevant for anyone who wants to benefit from local TV advertising. Even though the commercial was run during the Super Bowl, and even though a number of TV viewers presumed it was being run nationally (like most of the Super Bowl commercials), in this case it was actually being broadcast in the Pittsburgh area only. And at the exact same time, there were completely different local TV commercials being shown in other geographical areas all over the nation.  Which is a typical example of how local TV advertising works.  What is unusual is that they got a local spot during the highest-profile TV advertising afternoon of the year.Read More »A TV Commercial on the Super Bowl for only $10,000?

Expert Camerman, Greg Collier: The Epitome of Laid-Back Industriousness

Greg CollierGreg CollierGreg Collier is an expert cameraman and camera technician who has worked on approximately 100 TV commercials for clients that run the gamut from Coca-Cola to Subaru. Additionally, he has worked on approximately 50 music videos, including for Marilyn Manson and Jewell. His aerial camera services have been utilized for feature films such as Terminator, Blackhawk Down, Pearl Harbor, Day After Tomorrow, How to Lose a Guy in 10 Days, Conspiracy Theory, Man on Fire, Bad Boys 2, Malibu’s Most Wanted, Salton Sea, X-Files, In God’s Hands, Romeo Must Die, Artificial Intelligence, Training Day, Bandits, The Animal, Dawg, Air America, Born Free, Destination Paradise and more.Read More »Expert Camerman, Greg Collier: The Epitome of Laid-Back Industriousness

Technology Advertising: It’s the Story! (Not the Technology)

Project Re: Brief, Advertising Re-Invented, by GoogleProject Re: Brief, Advertising Re-Invented, by GoogleTo marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring, particularly when you have imagined, produced and executed an idea that generates impressive returns on investment. (Alternatively, it can be quite disheartening when the increase in new sales does not surpass the money and resources it took to create and get the message out).Read More »Technology Advertising: It’s the Story! (Not the Technology)

4 Keys to Leveraging Press Releases

Press Releases may be viewed as holdovers from traditional media and are still relevant in the digital age. But what can be done to leverage them more effectively with modern business messaging initiatives? In short, basic Internet marketing stuff. The same key basics that are used to leverage technology to distribute your message farther than ever, with lower costs than in the past. 1) Keywords Search Engine Optimization should be… Read More »4 Keys to Leveraging Press Releases

Direct Response Copywriting Formula

How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the following copywriting formula. The whole point of direct response copywriting, whether used via TV or radio commercials, in direct mail solicitations, for website sales videos, email marketing, etc., is to get you… Read More »Direct Response Copywriting Formula

Using Transitions in Video Editing

In video and filmmaking terminology, a “transition” could be defined as the way in which any two video shots are joined together. The first point to understand about transitions is that misuse or overuse of transitions is a sign of an amateur, in the same way that overuse of slide transitions in a PowerPoint presentation are unprofessional. Especially if too many different types of transitions are utilized.  In short, any… Read More »Using Transitions in Video Editing

Book Review: YouTube for Business

Book: YouTube For BusinessBook: YouTube For BusinessThe most overarching statement I can make about YouTube for Business, Online Video Marketing For Any Business (Copyright 2009, by Michael Miller), is that it is a simple book. And I mean that in a positive way.
Although, personally, I cannot say I derived much new knowledge from the book – since I’ve been creating videos for a few years now – I can say that it is a good overview of the subject. I recommend it to anyone who is getting started as a video producer for the Web.
In fact, since the above encapsulates my review of the book, and since I get asked questions about video production in general, and specifically for YouTube, I decided to write a few notes from the book so that this may serve as a resource to cover some rudimentary points.
Of course the following will not be a substitute for reading the book, and the points I selected are arbitrarily chosen for general interest.  Further, I also included page numbers in case you want to learn more about a particular point. In other words, buy the book and go right to the page of interest.

Notes from the Book, YouTube for Business

Read More »Book Review: YouTube for Business

Clothes To Wear For A TV Interview

Even if you’re the kind of person who pays little attention to what you wear on a day-to-day basis, it’s useful to know a few things about the nature of clothing as it relates to TV and video. Bear the obvious in mind: cameras, computer monitors and TV screens are not people, they’re machines.  And as such, they don’t discern fine visual differences like the human eye. In the same… Read More »Clothes To Wear For A TV Interview

What is Online Marketing?

“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet.  With more and more companies moving their advertising budgets from traditional media to online marketing, the game is increasingly becoming more and more competitive.  And for most businesses, more and more vital to their bottom line. More Than a Website Online marketing is much more than… Read More »What is Online Marketing?

A Simple Online and Offline Marketing Strategy

How do “you” fulfill client proposal requests for online marketing? Especially if no budget is immediately established? My preference is to deliver a comprehensive, highly customized, written proposal and presentation, based upon market research, in conjunction with an analysis of the client’s past and current marketing. Of course this is a lot of work. And I charge for it. There are numerous advantages to this: not least is the opportunity… Read More »A Simple Online and Offline Marketing Strategy

What To Recommend When Everything is Right

Jeez. How often do you need to advise a company that is doing everything right? Yesterday I worked with a long-time friend and marketing consultant to offer advice about a client of his, who has demonstrated great success as an online marketer for his business. The business website under discussion certainly does not reflect The Five Most Common Website Problems. In fact, the opposite is the case. Not only has… Read More »What To Recommend When Everything is Right

YouTube Expands its Partnership Program Again

Do you create and upload a lot of good quality videos to YouTube? If so, you may qualify for the YouTube Partner Program which allows you to receive advertising revenue based upon the number of times your videos are viewed. Well…maybe…maybe not. Certainly, if you are a YouTube Partner, you will get paid. However, the criteria for establishing that YouTube partnership is a bit nebulous. Here’s how YouTube describes their… Read More »YouTube Expands its Partnership Program Again

Blogging Tips From Tim Ferriss

Tim Ferriss, author of The 4 Hour Workweek, presented “How to Build a High Traffic Blog without Killing Yourself” at WordCamp San Francisco 2009 (WordPress conference). In 2008, Tim won Wired Magazine’s “Greatest Self-Promoter of All Time” prize and was named one of Fast Company’s “Most Innovative Business People of 2007.”  Tim has been using WordPress for 3 years (since 2006). Here are a few random notes from the 50-min… Read More »Blogging Tips From Tim Ferriss

What is "Local Search" and Who is it For?

Local Search is for you, if your products or service are purchased by clients and customers in your geographical area. “Local search” is a term that represents the use of Internet search engines in combination with geographically constrained search parameters. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but… Read More »What is "Local Search" and Who is it For?

YouTube Reporters Center

The YouTube Reporters’ Center has recently been initiated “to help you learn more about how to report the news. It features some of the nation’s top journalists and news organizations sharing instructional videos with tips and advice for better reporting.” Here are the titles of a few of the videos: ♦  Pulitzer Center: Tips for Video Journalists ♦  How to Shoot Two Kinds of Video (from Reuters) ♦  PolitiFact’s Guide… Read More »YouTube Reporters Center

YouTube Call-To-Action Overlays

As reported by TechCrunch, YouTube will begin adding Call-To-Action Overlays today, which will allow video publishers to direct YouTube viewers away from YouTube.com to an external website. This is a noteworthy addition since it allows marketers a greater opportunity to move viewers to a targeted website and/or message pertinent to the video (or not). Although such YouTube overlay ads existed before, they were limited to only select partners, specific content… Read More »YouTube Call-To-Action Overlays

Social Media Chocolate Strategy

social media,social media strategysocial media,social media strategyThis week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time on the computer. Well, not really. Arguably, too much of either one can be bad for your health, but if you eat very dark organic chocolate, while simultaneously spending only productive time on the computer, I personally think the health factors turn positive. (Note: I’m not a Doctor and not authorized to give dietary advice, so if you doubt the veracity of such wisdom, please send your chocolate to me).
Health food aside, when assuming the perspective of someone who is “not” availing themselves of a variety of Internet communication channels, I’m sure you can appreciate that such folks could very well be put off by all that can be explored and learned.
So…my real advice is twofold:Read More »Social Media Chocolate Strategy

6 Ways to Optimize Your Videos for Maximum Search Impact

No matter what method you use to track the growth of the YouTube phenomenon, it is a massive online service. Although all manner of video presentations are represented on YouTube (from sub-amateur to highly polished), when considered from the perspective of growing your business, you don’t need to be at the top of the scale, nor should you desire to be at the bottom. But you do want to make… Read More »6 Ways to Optimize Your Videos for Maximum Search Impact