social marketing

Technology Advertising: It’s the Story! (Not the Technology)

Project Re: Brief, Advertising Re-Invented, by GoogleProject Re: Brief, Advertising Re-Invented, by GoogleTo marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring, particularly when you have imagined, produced and executed an idea that generates impressive returns on investment. (Alternatively, it can be quite disheartening when the increase in new sales does not surpass the money and resources it took to create and get the message out).Read More »Technology Advertising: It’s the Story! (Not the Technology)

Marketing to Generation Y and Generation X

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that have value for customers and clients. (Definition of Marketing). Traditional marketing has broadly relied upon these channels: • Word-of-mouth • Fliers, brochures and other printed support materials • Print ads in newspapers, magazines and trade publications • Radio and Television commercials • Billboards • And much more However, undercutting all the traditional marketing channels that might… Read More »Marketing to Generation Y and Generation X

Facebook Advertising – Not For Everyone

Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your message. But not all products and services are profitably suited to advertising on Facebook. What Products and Services Sell Best on Facebook? Facebook primarily caters to individuals inclined towards communicating… Read More »Facebook Advertising – Not For Everyone

Social Media Marketing Guide

Social Media platforms and channels represent a rapidly evolving landscape. SEOmoz has compiled an update for their Social Media Guide, which lists the most popular social media sites for marketing your business. After you click on the following link and scroll down to the guide itself, you’ll see two large tabs to explore: “Top 25 Social Media Sites” and a list of “101 Social Media Sites.” Social Media Marketing Guide… Read More »Social Media Marketing Guide

Making Connections and Engaging With People

I like this following quote from Frank Watson at Search Engine Watch in regards to search marketing: You can read and test your way 80 percent into the oh-my-god-space, but the final few steps are done from a greater distance and a bigger commitment of time. It simply articulates that a lot can be gained in the world of SEO with some vigorous study and application. But that last 20%… Read More »Making Connections and Engaging With People

Social Media Metrics

The metrics for social media marketing may not be inspiring or compelling to any bottom-line focused marketing executive. Especially compared to the measurability of direct response marketing. Nevertheless, social media is a platform that does provide another opportunity to get your business name in front of more people, in relatively inexpensive ways. Here is a simple list of social media metrics, outlined by Liana Evans at Search Engine Watch, which,… Read More »Social Media Metrics

What is Link Bait?

Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic with the SEO Triangle. The third part of the SEO Triangle has to do with establishing inbound hyperlinks, which is what linkbaiting is all about. Another way to describe link bait would be to refer to it… Read More »What is Link Bait?

Leveraging Local Search Platforms

Do you serve local clients? Local search embraces the various ways you can get your business in front of more potential local customers, including opportunities provided by Google Maps, Bing Local, Yahoo Local, MerchantCircle, Citysearch and Superpages. Each of these platforms allows you to post your business profile, which you could think of like a mini website for your business. Create a dozen of these profiles for your business and… Read More »Leveraging Local Search Platforms

Two Fundamentals of Creative Link Building

Inbound links are an important component of search engine optimization (SEO) and increasing your website’s profile on the Internet. (For more info, see the third part of the triangle in the video Driving Website Traffic with the SEO Triangle). SEO, and particularly the process of building inbound links, is better approached via creative thinking. Once you understand the mechanics of on-page optimization, including the use of pertinent keyword title tags,… Read More »Two Fundamentals of Creative Link Building

What is a "Performance-Oriented" Website?

Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of your business, which, theoretically, could be worse than having no website in the first place).… Read More »What is a "Performance-Oriented" Website?

Should You Offer a Paid Online Newsletter?

newsletter,marketing,email newsletternewsletter,marketing,email newsletterA client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more popular ten years ago, although it is certainly still in existence today. However, as the earlier success of online (email) newsletters grew popular, the concept of offering them for free, as a low-cost marketing media, also garnered success. So much so, that in this day and age, free newsletters of some sort are so ubiquitous that they REALLY need to be compelling to stand out.
Regardless, that does not suggest that “you” should not consider offering one yourself. Or stated more specifically, you should offer something free in exchange for the email addresses of visitors, so that you can build a relationship with them and keep them connected to you, which will make them more amenable to paying money to you. (Read What Are YOU Giving Away For FREE? for more info).

Offering A Paid NewsletterRead More »Should You Offer a Paid Online Newsletter?

Social Media Marketing, Public Relations and Real Value

Social media is a widely fascinating area for marketers. Primarily because it’s such a massively engaging area for users around the world. The “best practices” to apply social media for marketing and PR purposes are being developed in real time. Regardless, one thing that seems to be understood (rightly or not) is the game of generating lots of individuals who you can touch through any (or many) of the myriad… Read More »Social Media Marketing, Public Relations and Real Value

Facebook Demographics

Facebook usage is continuing to grow while the users are simultaneously growing up.  Facebook’s college roots go back to 2003 and in February 2009 a Compete.com study ranked Facebook as the most used social network in the world by monthly active users.  In other words, Facebook is the current big boy on campus in the social media world. Here in the summer of 2009, InsideFacebook.com has reported a shift in… Read More »Facebook Demographics

Blogging Tips From Tim Ferriss

Tim Ferriss, author of The 4 Hour Workweek, presented “How to Build a High Traffic Blog without Killing Yourself” at WordCamp San Francisco 2009 (WordPress conference). In 2008, Tim won Wired Magazine’s “Greatest Self-Promoter of All Time” prize and was named one of Fast Company’s “Most Innovative Business People of 2007.”  Tim has been using WordPress for 3 years (since 2006). Here are a few random notes from the 50-min… Read More »Blogging Tips From Tim Ferriss

YouTube Call-To-Action Overlays

As reported by TechCrunch, YouTube will begin adding Call-To-Action Overlays today, which will allow video publishers to direct YouTube viewers away from YouTube.com to an external website. This is a noteworthy addition since it allows marketers a greater opportunity to move viewers to a targeted website and/or message pertinent to the video (or not). Although such YouTube overlay ads existed before, they were limited to only select partners, specific content… Read More »YouTube Call-To-Action Overlays

Facebook Click Fraud 101

Click fraud is the bane of online PPC advertisers and is so ubiquitous that many advertisers simply consider it as part and parcel to the cost of doing business. However, Facebook was recently called out by uber blogger Michael Arrington, at TechCrunch, for some particularly egregious examples of abuses impacting Facebook advertisers. Yesterday, Arrington followed up with another post titled Facebook Click Fraud 101 which goes into detail about the… Read More »Facebook Click Fraud 101

Social Media Chocolate Strategy

social media,social media strategysocial media,social media strategyThis week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time on the computer. Well, not really. Arguably, too much of either one can be bad for your health, but if you eat very dark organic chocolate, while simultaneously spending only productive time on the computer, I personally think the health factors turn positive. (Note: I’m not a Doctor and not authorized to give dietary advice, so if you doubt the veracity of such wisdom, please send your chocolate to me).
Health food aside, when assuming the perspective of someone who is “not” availing themselves of a variety of Internet communication channels, I’m sure you can appreciate that such folks could very well be put off by all that can be explored and learned.
So…my real advice is twofold:Read More »Social Media Chocolate Strategy

6 Ways to Optimize Your Videos for Maximum Search Impact

No matter what method you use to track the growth of the YouTube phenomenon, it is a massive online service. Although all manner of video presentations are represented on YouTube (from sub-amateur to highly polished), when considered from the perspective of growing your business, you don’t need to be at the top of the scale, nor should you desire to be at the bottom. But you do want to make… Read More »6 Ways to Optimize Your Videos for Maximum Search Impact

Down the Social Networking Drain

Social Marketing via social media and social networking can establish your business new contacts, prospects, clients and sales – and – it can waste a lot of time. Successfully integrating social marketing into your business requires a certain amount of discipline. No Facebook? In the same way that some companies deny their employees access to Facebook as a non-productive drain of employee resources, it can in fact waste the time… Read More »Down the Social Networking Drain