What’s the most effective and economical way to use marketing and advertising channels to increase sales?
What sequence of actions will give me the biggest bang for my buck?
Good questions. The following marketing and advertising strategy provides a workable answer. Read More »Skyworks Marketing Strategy: TV, Online and Offline Components
To marketing and advertising types, the technology of getting a message out can be seductive. Regardless of whether it’s (particularly in the past) via direct mail, magazine ads, radio, TV commercials, etc. The “way” to accomplish that can be alluring, particularly when you have imagined, produced and executed an idea that generates impressive returns on investment. (Alternatively, it can be quite disheartening when the increase in new sales does not surpass the money and resources it took to create and get the message out).Read More »Technology Advertising: It’s the Story! (Not the Technology)
A client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more popular ten years ago, although it is certainly still in existence today. However, as the earlier success of online (email) newsletters grew popular, the concept of offering them for free, as a low-cost marketing media, also garnered success. So much so, that in this day and age, free newsletters of some sort are so ubiquitous that they REALLY need to be compelling to stand out.
Regardless, that does not suggest that “you” should not consider offering one yourself. Or stated more specifically, you should offer something free in exchange for the email addresses of visitors, so that you can build a relationship with them and keep them connected to you, which will make them more amenable to paying money to you. (Read What Are YOU Giving Away For FREE? for more info).
Offering A Paid NewsletterRead More »Should You Offer a Paid Online Newsletter?
This week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time on the computer. Well, not really. Arguably, too much of either one can be bad for your health, but if you eat very dark organic chocolate, while simultaneously spending only productive time on the computer, I personally think the health factors turn positive. (Note: I’m not a Doctor and not authorized to give dietary advice, so if you doubt the veracity of such wisdom, please send your chocolate to me).
Health food aside, when assuming the perspective of someone who is “not” availing themselves of a variety of Internet communication channels, I’m sure you can appreciate that such folks could very well be put off by all that can be explored and learned.
So…my real advice is twofold:Read More »Social Media Chocolate Strategy