Search Engines

What Are The Basic Website Metrics?

“Traffic” is the most common metric to evaluate for websites and blogs, but there are many other ways to measure a website’s performance. This list is not intended to be exhaustive, but is applicable to the largest quantity of sites. (For example, “sales,” “gross profit” and “net profit” are not included here, but are vital for ecommerce sites). ♦ Traffic Rank is a stat via Alexa.com that represents a relative… Read More »What Are The Basic Website Metrics?

What is Search Engine Optimization?

(Click for Training Video on Driving Website Traffic with the Search Engine Optimization Triangle) Search engine optimization (SEO) is an Internet marketing process and strategy that focuses on making a website more friendly to search engines for the purpose of improving search rankings. Better search rankings can result in not only a higher quantity of traffic, but with good SEO, a better quality of traffic. SEO facilitates the interaction of… Read More »What is Search Engine Optimization?

What is a Blog?

A blog is a type of website. The word “blog” is a contraction of “weblog.” Of course “Web” refers to the “World Wide Web” (WWW), which is a very large set of interlinked documents accessed via the Internet. (Click here for the difference between the Web and the Internet). A “log” is a regularly updated record of activities or events, such as ship’s log. So, a blog is a website… Read More »What is a Blog?