Search Engine Optimization

4 Keys to Leveraging Press Releases

Press Releases may be viewed as holdovers from traditional media and are still relevant in the digital age. But what can be done to leverage them more effectively with modern business messaging initiatives? In short, basic Internet marketing stuff. The same key basics that are used to leverage technology to distribute your message farther than ever, with lower costs than in the past. 1) Keywords Search Engine Optimization should be… Read More »4 Keys to Leveraging Press Releases

The Basics of Link Building for SEO

One of the most fundamental aspects of utilizing search engine optimization to push your website higher on the search engine results page is to establish more and more links to your site (and specific pages) from external sites. And not just any links, you want inbound links that are high value – the higher the better. Get Links From External High Ranking Web Pages So, what’s “high value”? Google’s PageRank… Read More »The Basics of Link Building for SEO

The Two Biggest Barriers to Hiring an SEO Pro

There are two barriers that complicate your attempt at finding an SEO professional for your needs. SEO Hiring Barrier #1 Optimizing websites to improve search engine positioning is predicated upon understanding the ways that search engines utilize complex factors to determine which websites to rank higher. But the exact ways that such are accomplished is not only a highly guarded secret, it’s also continuously being refined and changed by the… Read More »The Two Biggest Barriers to Hiring an SEO Pro

Keywords: Keys to Internet Marketing

   KEYWORDS are the language that computers use to understand what you and I are searching for. Keyword phrases are the currency of the Internet. This is a very rudimentary video about the foundation of Internet marketing. Search engine optimization, pay-per-click advertising and much of Internet marketing, in general, is built upon the use of keywords. Keyword marketing refers to the ways keywords can be leveraged to get our messages… Read More »Keywords: Keys to Internet Marketing

3 Steps To Online Marketing Success

The concept of online marketing success is easy. Now only if it were just as easy to achieve! The achievement of online marketing success is realized through continual refinement (testing): That’s what the real game of Internet marketing is all about. There are myriad ways to establish the following Three Steps To Online Marketing Success. And the likelihood of achieving them all at once is low. (Each step needs to… Read More »3 Steps To Online Marketing Success

Link Building vs. Link Buying

Want to push your website higher in the search rankings? Once your website features a quantity of useful, unique and desirable content (as well as ongoing content development), and the technical aspects of your on-site search engine optimization efforts are established, what’s next? The majority of work will be developing inbound links. (For more info on the relationship of content, on-site factors and link building, see the video Driving Website… Read More »Link Building vs. Link Buying

Example of Keyword Research and Site Structure

There’s much written about keyword research on the web and on this site. And yet, because keyword research and the application of keywords represent the bedrock of pay per click advertising and search engine optimization, it behooves any search marketer to hone his or her skills in this area. With that in mind, I’m continually interested in specific examples of managing keywords to maximize a website’s presence on the Internet… Read More »Example of Keyword Research and Site Structure

Chronology of SEO Processes

One of the hazards of search engine optimization is that it is a moving target. Some strategies and tactics that worked in the past, don’t work as well now, or have generally become devalued. Most have changed in relative importance in some way, whether significantly or less so. Think of “keyword stuffing” which garnered search engine favor a long time ago. That expedient of placing lots of relevant keywords on… Read More »Chronology of SEO Processes

What is Link Bait?

Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic with the SEO Triangle. The third part of the SEO Triangle has to do with establishing inbound hyperlinks, which is what linkbaiting is all about. Another way to describe link bait would be to refer to it… Read More »What is Link Bait?

How Well Do You Know Your Keywords?

Although keywords are fundamental to a successful website that takes advantage of natural search engine traffic, it’s easy to overlook the value and scope of their importance. I say “easy” because it’s not unusual to consider that one knows the core keywords for their industry or market so well, that it doesn’t deserve much inspection. And it is probably true that most marketing executives or small business owners are quite… Read More »How Well Do You Know Your Keywords?

The Changing World of SEO

Leave it to Aaron Wall at SEObook to continue to provide innovative perspectives and high-level content on the nature of SEO. Here he provides a large graphic on How the SEO Industry Went Corporate which not only outlines a relative history of SEO and search marketing but also points to the future.  (You may need to click on the graphic again, after it appears, so that it can be enlarged… Read More »The Changing World of SEO

Perspectives on Link Buying to Increase Search Ranking

Where do your sentiments align in terms of whether to “buy links” or “not to buy links” for search engine optimization purposes? Regardless of whether you have strong feelings one way or the other, or if you are somewhere in the middle, the following two posts that were published today from two high-profile SEO professionals, along with their related comments, provide a very well-rounded encapsulation of the involved perspectives. Rand… Read More »Perspectives on Link Buying to Increase Search Ranking

What is Online Marketing?

“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet.  With more and more companies moving their advertising budgets from traditional media to online marketing, the game is increasingly becoming more and more competitive.  And for most businesses, more and more vital to their bottom line. More Than a Website Online marketing is much more than… Read More »What is Online Marketing?

SEO Link Evaluation Factors

A vital component of search engine optimization revolves around links: especially establishing inbound links. (See Driving Website Traffic with the SEO Triangle for more info). Rand Fishkin as SEOmoz has put together a compendium of factors related to the relative valuation of links: 17 Ways Search Engines Judge the Value of a Link. Here are the points covered: 1) Internal vs. External 2) Anchor Text 3) PageRank 4) TrustRank 5)… Read More »SEO Link Evaluation Factors

What is a "Performance-Oriented" Website?

Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of your business, which, theoretically, could be worse than having no website in the first place).… Read More »What is a "Performance-Oriented" Website?

How Simple is Online Marketing and Affiliate Advertising?

How easy is online marketing? Particularly in an era when a ubiquity of online educational programs about Internet marketing promote how simple it is? On one end of a spectrum of perspectives resides The Evil Allure of Internet Marketing. Another (somewhat related) perspective reflects an inherent confusion among inexperienced individuals who simply do not understand that online marketing is more than setting up a website. Although establishing a website is… Read More »How Simple is Online Marketing and Affiliate Advertising?

A Simple Online and Offline Marketing Strategy

How do “you” fulfill client proposal requests for online marketing? Especially if no budget is immediately established? My preference is to deliver a comprehensive, highly customized, written proposal and presentation, based upon market research, in conjunction with an analysis of the client’s past and current marketing. Of course this is a lot of work. And I charge for it. There are numerous advantages to this: not least is the opportunity… Read More »A Simple Online and Offline Marketing Strategy

Search Marketing in Pictures

It’s no secret that pictures and graphs are great ways to convey information. Rand Fishkin at SEO Moz posted four graphics that simply and quickly reflect various aspects of search marketing, and especially search engine optimization. Click the following link to see all of graphs noted below: 4 Essential SEO Infographics #1 – Pie Chart of SEO Time Expenditure #2 – Hat Color vs. Value Scatterplot of SEO Tactics #3… Read More »Search Marketing in Pictures

Should You Offer a Paid Online Newsletter?

newsletter,marketing,email newsletternewsletter,marketing,email newsletterA client of mine has been entertaining the concept of offering a paid newsletter. It certainly seems compelling: Write an ongoing valuable stream of content to attract more and more subscribers, which equates to more and more profit for roughly the same amount of work.
My reply was to note that this model was more popular ten years ago, although it is certainly still in existence today. However, as the earlier success of online (email) newsletters grew popular, the concept of offering them for free, as a low-cost marketing media, also garnered success. So much so, that in this day and age, free newsletters of some sort are so ubiquitous that they REALLY need to be compelling to stand out.
Regardless, that does not suggest that “you” should not consider offering one yourself. Or stated more specifically, you should offer something free in exchange for the email addresses of visitors, so that you can build a relationship with them and keep them connected to you, which will make them more amenable to paying money to you. (Read What Are YOU Giving Away For FREE? for more info).

Offering A Paid NewsletterRead More »Should You Offer a Paid Online Newsletter?

Online Press Releases for Traffic and SEO

Traditional media is changing more right now and in the past two or three years than the last thirty years.  Most newspapers are laying off staff and some are going out of business.  Newspaper ad revenues are on a multi-year downward spiral. Regardless, traditional media is certainly not dead yet.  In fact, in spite of the ongoing implosion of newspapers and traditional media, the reality is, the big names aren’t… Read More »Online Press Releases for Traffic and SEO