Public Relations

What is Link Bait?

Link bait refers to a component of search engine optimization. More specifically, it’s an inherent aspect of the third part of the SEO Triangle, which is depicted in the video, Driving Website Traffic with the SEO Triangle. The third part of the SEO Triangle has to do with establishing inbound hyperlinks, which is what linkbaiting is all about. Another way to describe link bait would be to refer to it… Read More »What is Link Bait?

Social Media Marketing, Public Relations and Real Value

Social media is a widely fascinating area for marketers. Primarily because it’s such a massively engaging area for users around the world. The “best practices” to apply social media for marketing and PR purposes are being developed in real time. Regardless, one thing that seems to be understood (rightly or not) is the game of generating lots of individuals who you can touch through any (or many) of the myriad… Read More »Social Media Marketing, Public Relations and Real Value

Ten Lead Generation Models

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand. Lead generation includes any, or a combination of, the following: ♦ Broadcast Advertising: Infomercials are a prime example here. Not only is an obvious product being sold, but that sale results in a valuable lead for additional and… Read More »Ten Lead Generation Models

Launching A New Product

A good example of using a mix of public relations along with new and traditional media to launch a new product was manifest earlier this month in the electric vehicle industry – specifically in the electric motorcycle industry. Less than 7 days ago, Zero Motorcycles, a startup electric motorcycle manufacturer in Santa Cruz, CA, announced the availability of their first electric street motorbike, the Zero S.  That’s newsworthy itself in… Read More »Launching A New Product