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How To Get Freelance Work

Traditional personal networking (face-to-face and over-the-phone) is a classic method for gaining more freelance work, as well as generating referrals from existing clients. As an offshoot of this, utilizing social media as part of a social media strategy (integrating a blog, Facebook, LinkedIn, etc.), to generate more awareness for your services is a way to leverage your networking online. Setting up a website and optimizing it (SEO) for relevant search… Read More »How To Get Freelance Work

Social Media Chocolate Strategy

social media,social media strategysocial media,social media strategyThis week I had the occasion to speak with two friends about Internet marketing and social media. In each case, these ladies were somewhat daunted by all the various opportunities available for communication, connections and/or promotion and were seeking advice on what to do.
My feedback was simple: Eat more chocolate and spend less time on the computer. Well, not really. Arguably, too much of either one can be bad for your health, but if you eat very dark organic chocolate, while simultaneously spending only productive time on the computer, I personally think the health factors turn positive. (Note: I’m not a Doctor and not authorized to give dietary advice, so if you doubt the veracity of such wisdom, please send your chocolate to me).
Health food aside, when assuming the perspective of someone who is “not” availing themselves of a variety of Internet communication channels, I’m sure you can appreciate that such folks could very well be put off by all that can be explored and learned.
So…my real advice is twofold:Read More »Social Media Chocolate Strategy

What is Social Media?

Although the roots of social media took hold at the very end of the 20th century, social media is really a 21st century phenomena, since we are still in the midst of a global explosion of its ramifications. In a nutshell, social media is stuff you and I create and publish. Whether that might be articles, photos, videos, music, audio broadcasts, or anything else we care to publish on the… Read More »What is Social Media?