What’s the most effective and economical way to use marketing and advertising channels to increase sales?
What sequence of actions will give me the biggest bang for my buck?
Good questions. The following marketing and advertising strategy provides a workable answer. Read More »Skyworks Marketing Strategy: TV, Online and Offline Components
How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the following copywriting formula. The whole point of direct response copywriting, whether used via TV or radio commercials, in direct mail solicitations, for website sales videos, email marketing, etc., is to get you… Read More »Direct Response Copywriting Formula
Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can be readily translated into more targeted ads to carry your message. But not all products and services are profitably suited to advertising on Facebook. What Products and Services Sell Best on Facebook? Facebook primarily caters to individuals inclined towards communicating… Read More »Facebook Advertising – Not For Everyone
A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about a product or service (usually for more expensive or complex products or services); or to… Read More »What is a Landing Page?
When buying traffic (paid advertising) through Google’s Adwords service, there is an important distinction to be understood between buying traffic on Google’s well-known search results pages, and buying traffic on their Content Network. For many businesses, ONLY advertising on Google’s search pages is the mainstay of their paid traffic strategy. However, the Content Network is workable for other businesses. Google’s Content Network includes all the websites that host ads for… Read More »Intro to AdWords (Part 3): Buying PPC Ads on Google "Search" or "Content Network"?
Your marketing efforts need to be: ♦ Driving LEADS into your business ♦ Converting LEADS into SALES ♦ Turning SALES into PROFIT And it all needs to be continuously refined for greater efficiency and affluence.
There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models). In the world of online marketing, incorporating email into a lead generation campaign would be considered a mature practice, since it’s been so thoroughly and… Read More »Simple Email Lead Generation Flow Chart
“Online marketing” is a term that encompasses a large area of specialized technological and promotional disciplines to sell products and services via the Internet. With more and more companies moving their advertising budgets from traditional media to online marketing, the game is increasingly becoming more and more competitive. And for most businesses, more and more vital to their bottom line. More Than a Website Online marketing is much more than… Read More »What is Online Marketing?
Perhaps the most distinguishing feature of a performance-oriented website is what it is “not”: It’s not a website that is merely an online brochure. At the lowest level of effectiveness, a website that simply exists is arguably better than no website at all. (Having said that, a really poor website can lower the repute of your business, which, theoretically, could be worse than having no website in the first place).… Read More »What is a "Performance-Oriented" Website?
If you need to test a campaign and want to start with a very small budget, say a few hundred dollars, you are not the type of advertising client that publishers with lots of advertising inventory are going to cater to. And this is understandable as the profit for the publisher is too small, relative to the work load of getting everything set up and running. It’s not unusual for… Read More »Do It Yourself Online Ad Buying Services
If you’re writing a blog, you want readers. And of course, the more the merrier. So, how do you get them? The simple answer revolves around the question, “How many readers do you want?” Literally “any” amount of traffic can be driven to your blog almost immediately – it just costs money. By using pay-per-click advertising, or online lead generation, or for that matter, any of the Ten Lead Generation… Read More »How To Get More Readers To Your Blog
Traditional media is changing more right now and in the past two or three years than the last thirty years. Most newspapers are laying off staff and some are going out of business. Newspaper ad revenues are on a multi-year downward spiral. Regardless, traditional media is certainly not dead yet. In fact, in spite of the ongoing implosion of newspapers and traditional media, the reality is, the big names aren’t… Read More »Online Press Releases for Traffic and SEO
In this video, Tim Ash, author of “Landing Page Optimization,” presents a webinar on the “7 Deadly Sins” of landing page design … and how to correct them. The video is over 1 hour and 15 min and presents a good amount of valuable content. Here is an overview of the webinar: 1) Unclear Call-to-Action You want to make it as easy as possible for visitors to take the intended… Read More »The 7 Deadly Sins of Landing Page Design
Traditional personal networking (face-to-face and over-the-phone) is a classic method for gaining more freelance work, as well as generating referrals from existing clients. As an offshoot of this, utilizing social media as part of a social media strategy (integrating a blog, Facebook, LinkedIn, etc.), to generate more awareness for your services is a way to leverage your networking online. Setting up a website and optimizing it (SEO) for relevant search… Read More »How To Get Freelance Work
Affiliate marketing refers to the marketing model of companies paying others to sell for them. Stated another way, if you sell a product, and I refer buyers to you, then you would pay me a commission for those buyers. This works out good for you, since you only pay me if a sale occurs. This works out good for me because I don’t need to develop the product, store the… Read More »What is Affiliate Marketing
Spam. Minimally, it’s a nuisance (albeit a never-ending one). At times when you may already be frustrated from having too much to accomplish with too little time, spam can provoke anger when you’ve discovered that you inadvertently deleted an important message among all the spam you were dumping. And too much of that can lead to hatred. Which is why you rarely see a notable or respectable brand promoted through… Read More »How to be Hated via Email In One Easy Lesson
Like all lead-generation strategies, determining quantity vs. quality is an ongoing balancing act and one that is related to Marketing Speed vs. Marketing Investment. MarketingSherpa recently released the chart above that highlights the subject of quantity vs. quality in terms of leads, and search engine optimization surfaced as the channel generating the most promising results. According to MarketingSherpa, “Marketers were asked to rate the quantity and quality of leads generated… Read More »SEO B2B Marketing Leads: Quantity vs. Quality
There are a number of online lead generation models, and they all center around the concept of providing relevant, targeted, current (even real time) sales leads. In addition to continuing your own lead generation strategies – online or otherwise – an additional option is to outsource this activity. In exchange for payments on a per-lead basis (around $5 to $25 per lead for many categories), you can follow up with… Read More »OutSource Online Lead Generation
Today, Marketing Sherpa published this chart: Every Ad Has A Purpose—A Look At Strategy vs. Online Ad Tactic. The data for the chart was based upon a survey of “a few hundred online advertisers” regarding advertising strategies and tactics. Some basic conclusions that can be gleaned by looking at the top and bottom rows are that: “Users of non-standard, attention-getting ads are most likely to be marketers focused on brand… Read More »Online Advertisement Comparison
Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand. Lead generation includes any, or a combination of, the following: ♦ Broadcast Advertising: Infomercials are a prime example here. Not only is an obvious product being sold, but that sale results in a valuable lead for additional and… Read More »Ten Lead Generation Models