Email Marketing

Split-Testing Email Campaigns

Email Marketing $19/Month!Email Marketing $19/Month!

Testing. Testing. Testing. That’s the path to marketing success. This is not a new concept, it’s been around since becoming popularized by Claude Hopkins back in his 1923 book, SCIENTIFIC ADVERTISING.
Split testing or A/B testing are terms that describe running and comparing two versions (A and B) of an ad or email which are identical except for one variation of a test criteria, such as the offer, headline, guarantee, colors, layout, etc. Version A might be the currently used version (control), while Version B includes the new test criteria. The results of the testing series will establish a stronger and more effective ad or email offer. Essentially, the marketer is always trying to generate a new and better ad that out-performs the existing control ad and therefore becomes the new control ad.
When it comes to split-testing emails, here are three steps:Read More »Split-Testing Email Campaigns

Email Marketing Naïveté

Even in this day and age, there are business owners who consider that because email is inexpensive and easy to send, that there’s not much to know about it. Of course, given that most of their attention is on running a business, they cannot be faulted for their naïveté about email marketing. (Or their lack of success in getting email marketing to work for them). But if anyone has gone… Read More »Email Marketing Naïveté

Direct Response Copywriting Formula

How many times have you purchased something from TV, or via postal mail, email, a magazine ad, or a website? Any time you’ve made such a purchase – especially via TV – you may have passed through the following copywriting formula. The whole point of direct response copywriting, whether used via TV or radio commercials, in direct mail solicitations, for website sales videos, email marketing, etc., is to get you… Read More »Direct Response Copywriting Formula

What is a Landing Page?

A landing page is a special type of website sales page. It may be a page that directly sells a product or service. Alternatively, it could be a web page that sells visitors on the benefits of entering their name and email address in exchange for a free download; or to get more information about a product or service (usually for more expensive or complex products or services); or to… Read More »What is a Landing Page?

Simple Email Lead Generation Flow Chart

There are many ways to generate leads. Heck, there are many ways just to take advantage of online lead generation, which is only one component of all the channels that can be used to drive leads to your business. (Check out Ten Lead Generation Models). In the world of online marketing, incorporating email into a lead generation campaign would be considered a mature practice, since it’s been so thoroughly and… Read More »Simple Email Lead Generation Flow Chart

The Email Opt-In Controversy: Single or Double Confirmation?

I have been continuously involved with email marketing since the mid 90’s. That goes back before the term “email marketing” even existed. That even goes back to before the notion of “opt-in” email was broadly popularized by Seth Godin in his 1999 book, Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers. Over the years I have moderated the concept of “double opt-in” email confirmation and “single opt-in” email… Read More »The Email Opt-In Controversy: Single or Double Confirmation?

The Basics of Email Marketing

Not every single business needs an online newsletter. But the majority will  benefit from one. Having a way to update customers and potential customers is a relatively simple and low-cost way to maintain and build a relationship with a percentage of visitors who would have otherwise stopped by and then left your website, likely to never return. The majority of visitors to your website have arrived to find something, usually… Read More »The Basics of Email Marketing

Simple Flow Chart for an Email Marketing Joint Venture Campaign

What are the sequence of steps involved in a joint venture email campaign? That’s the question I was answering when I sketched this flow chart for a client to illustrate an email joint venture that we are developing and which will be launched within a few days. In short, three email messages will be sent to the subscribers of Joint Venture Partner (A) over the course of 2 weeks. The… Read More »Simple Flow Chart for an Email Marketing Joint Venture Campaign

How to be Hated via Email In One Easy Lesson

Spam. Minimally, it’s a nuisance (albeit a never-ending one). At times when you may already be frustrated from having too much to accomplish with too little time, spam can provoke anger when you’ve discovered that you inadvertently deleted an important message among all the spam you were dumping. And too much of that can lead to hatred. Which is why you rarely see a notable or respectable brand promoted through… Read More »How to be Hated via Email In One Easy Lesson

Ten Lead Generation Models

Generating an ongoing flow of sales leads is the most fundamental component of marketing for every business that requires new sales to sustain itself and/or for established businesses that want to expand. Lead generation includes any, or a combination of, the following: ♦ Broadcast Advertising: Infomercials are a prime example here. Not only is an obvious product being sold, but that sale results in a valuable lead for additional and… Read More »Ten Lead Generation Models