Pay-for-Performance?

WHICH IS BEST FOR YOU?

HOW DO WE SORT OUT WHO QUALIFIES FOR P4P?

SHORT TRIAL PERIOD

We find win-win partnerships through an advertising trial.

We use data from real-world advertising, as well as actual leads and sales for your business, to inform a potential partnership.

P4P PARTNER SELECTION PROCESS

Here is our P4P partner selection process:

P4P TRIAL COSTS

INITIAL EVALUATION: Your application will be evaluated by an actual human. Your industry, business and products/services will be assessed. Anticipate a response in about 3 business days.  You’ll receive either a polite decline, an acceptance, or additional info may be requested before receiving a decline or acceptance. This is somewhat analogous to a venture capital firm evaluating whether to make an investment.

CAMPAIGN CONCEPTION & CONSULTATION: We spend about 1-2 weeks consulting, conceiving and planning your ad messaging.  From start to finish, the working period is about 4 weeks.  But the actual advertising trial is about 2 weeks. We work with you via phone and email along with a parallel research and analysis process.  This is a scaled-down variation of our full STRATEGIC CONSULTING & PLAN service, which is $20K — and of course, for this, there’s no cost to you.

MARKETING/AD SERVICES. We set up a new Google account with mutual access. More importantly, we set up the lead generation and/or sales campaign. This includes campaign organization, execution, ad writing, keyword research, graphics and of course ad testing.  In brief, we create, launch and manage the advertising.

MEDIA BUYING: Expect to pay about $500 to $1500 for PPC (pay-for-click) ads to Google for the trial. The more competitive your market, the more data and testing necessary to gain meaningful insights into your conversion metrics, which determines actual media costs.

You’ll be paying media costs directly to Google. We’ll use a brand-new Google advertising account and you will have full access to the dashboard(s) so that all media transactions are fully transparent.

DATA SCIENCE AND ARTIFICIAL INTELLIGENCE

Data science and artificial intelligence require a large volume of information to analyze. This means the performance improves over time: The best results occur after the 2-week trial period. Hence, we must view potential trial opportunities through the lens of how fast we conceive we’ll generate productive results for not only your business but ours as well. 

THE NEED FOR SPEED

It should be appreciated that when we decline an advertising trial, such is not an opinion about the success potential of your business.  Such a decline is merely our evaluation of the ‘short-term’ opportunity for both sides of the potential partnership. Given enough time and resources, we can make any business a marketing success.  But we need to seek partnerships that provide mutual profit quickly, not merely in the future.

In essence, the key question is “How fast can we generate enough revenue to provide profit for both our businesses?”

Stated another way, if the brief advertising trial demonstrates a profit for you but does not demonstrate the potential for enough profit on our end, the trial period won’t be able to move forward into an ongoing P4P partnership.

THE CHALLENGE

Of course, anyone familiar with professional marketing and advertising knows some heavy lifting occurs at the beginning of campaign development, which is why ad agencies of the past (and present) desire multi-year contracts to amortize the initial investment into the future (but not Skyworks).

Furthermore, in most cases, the brief trial period is simply not enough time to fully optimize a campaign.

Hence, what we’re seeking are unique opportunities that will demonstrate high value in a short period of time, which we can then extrapolate into significant future growth.

As productive as this trial period is, what it will not inform is how well you can handle scaling up your business.

Many business owners say, “It won’t be a problem.”

More often than not, that’s an expression of inexperience.

The reality is that scaling up beyond your experience can be more than a problem. It can be many problems. Anything weak in your business processes will break. And some of your strong points may break, too.

Insufficient personnel, customer support issues, sold-out products, shipping backlogs, and fully-maxed service offerings may seem like good problems to a business that is generating a lot of revenue.  But from our perspective, it’s a loss of remuneration any time the expansion of your operation stalls.

Of course, none of this is going to occur during the brief trial period. But if the trial demonstrates favorable results, we still need to ascertain the risks of taking your business into uncharted territory.

Hence, the trial is our best — but imperfect guide — to a potential partnership.

The greatest imperfection is that we lose money in the trial period since our service is free and all you pay is media costs.

In brief, what all this means is that, by necessity, we need to be selective about which businesses we can offer a trial.

DO YOU QUALIFY FOR OUR P4P SERVICES?

If you do qualify for a P4P trial, we’ll roll out the red carpet for you. If you don’t qualify, you’ll receive a friendly note saying so. When possible, we’ll recommend other resources to support your goals. Request a P4P application and 2-Week Trial to find out.

P4P PARTNERS WE ARE SEEKING

We are seeking long-term partners to provide our marketing, advertising, data science and artificial intelligence expertise, including creating all types of content and videos, to generate new leads and sales for your business.

WHAT’S IN IT FOR SKYWORKS MARKETING?

In return for our risk, investment and production, we are seeking win-win P4P partnerships. It is our goal to grow your business and therefore simultaneously our compensation.

IDEAL P4P PARTNER PROFILE

There are several variables we evaluate regarding a potential P4P partnership. A truly win-win partnership is the most fundamental. Here are some additional factors:

• POSITIVES: We desire to partner with companies that provide exceptional products and services. The higher your profit margins the greater the partnership potential.

• NEGATIVES: If you sell a commodity product or service (cameras, computers, beauty salon, lawn services, etc.), we’re not the right partner for you. Those are fine businesses, but not a fit for what we are seeking.

Lastly, you need to be easy to work with. (Because we like to think we are). This is a true marketing and advertising partnership that will evolve, as informed by sales metrics.

NEED EVEN MORE INFO?

Pay-for-Performance Partnership Process.

4 Stages of P4P Lead Generation: The Virtuous Cycle

P4P APPLICATION FORM

It’s worth emphasizing that we hope you fit our ideal P4P partner profile and that we can initiate a 2-week advertising trial.

Either way, expect a response in about 3 business days.

Click to request and instantly receive your P4P application form for a 2-WEEK TRIAL.