Monetizing Online Media
Techcrunch published a post titled Chris Anderson’s Counterintuitive Rules For Charging For Media Online. Anderson, whose last book (2004) The Long Tail, which became a classic in the realm of Internet marketing, presented the following rules for media companies trying to figure out how to make money online:
1. The best model is a mix of free and paid
2. You can’t charge for an exclusive that will be repeated elsewhere
3. Don’t charge for the most popular content on your site
4. Content behind a pay wall should appeal to niches, the narrower the niche the better
At a time when newspapers, traditional music and other media outlets are getting wiped out by plummeting revenues due to the proliferation of “free” online content, a future model is attempting to emerge. Whether charging for the most specialized media while giving away the most popular content proves out to be the dominant media monetizing strategy, or not. it’s been very clear that what has been working for a long time in the past as a media monetization model is not working anymore.
Tags: Chris Anderson, content, internet marketing, Media Outlets, Money Online, Newspapers, Niche, technology
Website Performance Marketing | GA | 
June 15, 2009 11:42 am
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