Marketing Speed vs. Marketing Investment

marketing speed,marketing investment1) Online marketing can generate responses very FAST – but the very fastest responses can cost the most, and in the short term, generate the lowest return on investment (ROI).
2) Online and offline marketing can use cash resources very EFFICIENTLY, generating the highest potential ROI – but focusing on the most efficient use of capital can be slower.
Most businesses desire a combination of marketing speed and efficient use of capital, hence they fall somewhere in the middle of those two points.
The “Time” variable supports marketing refinement through the process of testing, testing and testing. Market testing unveils the most effective ways to streamline your marketing activities, which can include determining the best copywriting, the best ad captions, the best graphics, the best email headlines, the best offers, etc. Nowadays, market testing is faster and more cost effective than ever.

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