Making Connections and Engaging With People
I like this following quote from Frank Watson at Search Engine Watch in regards to search marketing:
You can read and test your way 80 percent into the oh-my-god-space, but the final few steps are done from a greater distance and a bigger commitment of time.
It simply articulates that a lot can be gained in the world of SEO with some vigorous study and application. But that last 20% requires a greater devotion than the earlier 80%.
Further, he states:
Being involved in forums, attending conferences, and reading as much as you can is the essential way to become a skilled practitioner in this space. Make connections and engage with people on the forums or blogs. You may be surprised who you can become.
I would add to these latter sage words that the same concept is pertinent to making an impact within most any industry and serves as a simple statement that encompasses personal networking and social media networking.
Check out the entire post here: There Are No Search Rock Stars.