Perspectives on Link Buying to Increase Search Ranking
Where do your sentiments align in terms of whether to “buy links” or “not to buy links” for search engine optimization purposes? Regardless of whether you have strong feelings one way or the other, or if you are somewhere in the middle, the following two posts that were published today from two high-profile SEO professionals, along with their related comments, provide a very well-rounded encapsulation of the involved perspectives.
Rand Fishkin at SEOmoz started things off with his post Our Stance on Paid Links & Link Ads.
The post notes that buying paid links violates Google’s Quality Guidelines and refers to the related risks of doing so. It further states that as a company, SEOmoz no longer endorses the purchase of text links. The comments after the post reflect the divergent perspectives that surround this strategy.
Aaron Wall at SEObook weighed in with Link Buying: the Good, the Bad, and the Ugly.
There’s a considerable amount of value in reading this post, and the first line is pretty sage all by itself:
“One thing I believe about online marketing (and SEO in particular) is that the more rigid the advice the lower its value.”
He goes on to state that
“Link buying is a tool which has various value levels depending what market you are in and how your company is positioned.”
“Paid links can be a stepping stone or part of your strategy, but rarely should they be your entire strategy.”
The post offers useful experience and examples as well as insight from Bing.