Example of Keyword Research and Site Structure

There’s much written about keyword research on the web and on this site. And yet, because keyword research and the application of keywords represent the bedrock of pay per click advertising and search engine optimization, it behooves any search marketer to hone his or her skills in this area.
With that in mind, I’m continually interested in specific examples of managing keywords to maximize a website’s presence on the Internet and I particularly enjoy simple presentations that convey such. Eric Enge, at Search Engine Watch, has done just that with his post How Keywords Help Determine Site Architecture.

Leave a Reply

Your email address will not be published. Required fields are marked *