What is Direct Response Testing? (3 minute video)
Advertising performance testing is the ongoing comparison and refinement of marketing elements and campaigns to maximize the impact of copywriting, sales offers and marketing messages to optimize the return on investment of advertising dollars.
Inadequate market testing will not only generate inferior results for your advertising campaigns, it can be the difference between profitability and unprofitability.
Fundamental to Internet Marketing, and Direct Response marketing in general, is the importance of testing, comparing and refining the various elements that generate traffic, leads, subscribers and sales.