With a notable recession in play, what are the numbers for internet advertising?  As reported via TechCrunch, U.S. Internet Ad Revenues Decline 5.3% In First Half 2009.

The source of the data is from a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released today, which focuses on the first 6 months of 2009.

Here’s a couple takeaways from the report:

• Search revenue accounted for 47 percent of 2009 second-quarter revenues, up from the 44 percent reported in the second quarter of 2008. Display advertising, the second largest format, accounted for 35 percent, followed by classifieds (10 percent) and Lead Generation (7 percent) of 2009 second-quarter revenues.
• Search has remained the leading format since 2004, and has had strong sequential growth over this period. Search is followed by Display Banners and Classified/Directories in percentage share of Internet advertising.

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Tags: Advertising Revenues, PPC, Search Marketing

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Posted in Pay Per Click by George Alger No Comments Yet