Sep 09
2
Increase Website Conversion by Cutting Down Text
A simple point to keep in mind in regards to selling online is encapsulated well in this statement by Tim Ash:
People don’t read on the Web. Study after study has shown that less content on a landing page leads to higher conversion rates. Ruthlessly edit your text down to simple headlines and short, bulleted lists. Cut out the self-promoting marketing speak that people won’t read anyway. You can link to detailed information on supporting pages.
Attendant to that is the concept of using lightweight images to more effectively highlight those bullet points.
Of course one could go too far, and not have enough relevant text to be of value to search engines. A simple solution is presenting info-graphics near the top of a page and featuring text lower on the page.
Click the following link to read the whole article: The Art of the Landing Page: 7 Tips For Increasing Conversions
