Apr 09
29
Generating Traffic with Image SEO
Featuring images on your site offers some important benefits:
- Good photos and graphics engage viewer interest
- Images offer viewer relief from text-heavy documents
- Useful graphics can more readily convey certain concepts better than words
Additionally, and in some respects, more importantly, images and graphics can be used to attract and drive more traffic to your website, as an SEO tactic.
Indeed, to feature photos and graphics on your website and NOT use this tactic is really doing a disservice to your business and the visitors who will never arrive to your site because you did not take advantage of this.
The most fundamental point is to incorporate keywords into the file name of the image. This means you will need to CHANGE the name of the graphic, since in most cases, the image delivered from your camera, or a stock photo service, will be described as a number, which has no search engine benefit.
In other words, a graphic of an Internet Marketing Book should use the name “InternetMarketingBook.jpg” instead of some auto-generated number, or even your own filing reference, such as “IMTM09.jpg” which has no keyword relevance to search engines and will not offer any search benefit to your site.
There is much more that one could know about image SEO, but taking a moment to give your website images a search-friendly keyword description is a very simple and effective way to attract more visitors to your website.
