What if you could finely tune who would see your display ads? The value of Facebook ads versus other PPC advertising platforms would need to be tested for your own products/services to determine its actual merit. But since Facebook is the current social network gorilla on our little planet, it’s worthy of consideration.
An important aspect of Facebook ads to recognize right off the bat is its unique opportunity to target ads to user profiles (and related permutations as listed below) as opposed to only keywords and/or locations (such as other PPC platforms).
10 Powerful Ways to Target Facebook Ads You Should Know
1. Location Targeting
2. Likes and Interests Targeting
3. Connection Targeting
4. Relationship Targeting
5. Age Targeting
6. Birthday Targeting
7. Education Targeting
8. Sex Targeting (male/female)
9. Workplace Targeting
10. Language Targeting
If you’re going to test Facebook as an advertising platform, you should contemplate all of the above ways to more effectively target the presentation of your ads.
In addition to testing the workability of Facebook ads for your products/service, also bear in mind Facebook Click Fraud 101 as well as Facebook Demographics.