Internet Marketing Consulting Services

Consulting Programs to Maximize Your Profitability:

1) Technology Assessment Consultation: Maximize efficiency, reduce costs and save labor.

2) Marketing/Sales Consultation: To delineate specific strategies and steps to improve lead generation, sales and profitability.

3) SEO Consultation and Training: To educate and advise on Search Engine Optimization to boost your Internet marketing performance.

4) Execution of Marketing Programs: To execute marketing programs to increase revenue and profitability.

♦ ♦ Marketing Program FAQs: Frequently Asked Questions about Skyworks Marketing Consulting Programs.

 

1) Technology Assessment Consultation

PURPOSE:
Maximize efficiency, reduce costs and save labor.

KEY POINTS:

• What technologies are you using (and/or should you be using) to run and manage your website, email, ecommerce, databases, CRM, social media integration and analytics?
• What are the expenses, including labor and personnel (in-house and outsourced), to run your business?

EXCLUSION:
This consultation and assessment contemplates your existing technologies in light of maximizing efficiency in regards to the “process” of business production, marketing, analysis and reporting, but not the “practice” of the same. For example, the specifics of improving marketing performance – including lead generation, sales and profitability – would be addressed in a separate “Marketing/Sales Consultation.”

KEY RESULT:
Specific recommendations to improve technology efficiencies, with the goal of reducing expenses, reducing labor, and increasing production.

 

2) Marketing/Sales Consultation

PURPOSE:
To delineate specific strategies and steps to improve lead generation, sales and profitability.

KEY POINTS:

• What past and existing marketing actions have been successful?
• What past and existing marketing actions have NOT been successful?
• What marketing research has been conducted? (If any).
• What products/services are most successful?
• What products/services are least successful?
• What additional products/services are desired by your clients/customers?
• What publicity and media has been attained?
• What are your strategic relationships? (Best customers, clients, vendors, etc., which may be leveraged for mutual benefit).
• What social media platforms and channels are being utilized?
• If social media is integrated into your business marketing, what is the strategy? (Is there any strategy at all?)

EXCLUSION:
This consultation is designed to understand and improve marketing performance – specifically lead generation, sales and profitability. It does not address the technologies to maximize efficiency. Such would be addressed in the separate “Technology Assessment Consultation.” Nor does it address the details of SEO in terms of implementation or execution. Such would be addressed in the separate “SEO Consultation and Training.” The results of the marketing consultation is a program that would be executed to generate more leads, sales and profit.

KEY RESULT:
A custom marketing program to increase your company’s revenue and profitability.

 

3) SEO Consultation and Training

PURPOSE:
To enlighten, educate and advise on Search Engine Optimization strategies to boost your Internet marketing performance.

KEY POINTS:

• Understanding of the rudiments of search engine optimization and the “SEO Triangle.”
• Keyword analysis
• On-site technical factors
• Content creation
• Link building
• Integrating social media for SEO benefits
• In house SEO execution or outsource?
• If outsourcing SEO, how to do it for best results?

EXCLUSION:
This consultation and training results in a program to improve your website performance in the search engine rankings. It does not result in the execution of the program, which would need to be done in-house, or outsourced. Alternatively, see “Execution of Marketing Programs.”

KEY RESULT:
A custom SEO program to raise your company’s Internet prominence for the purpose of increasing profitability.

 

4) Execution of Marketing Programs

PURPOSE:
To execute marketing programs to increase revenue and profitability.

KEY POINTS:

• Execution of a Skyworks Marketing program.
• Training your employees.
• Managing your employees (or not).
• The potential for Pay-for-Performance remuneration.

EXCLUSION:
This does not include executing marketing actions without a marketing program. It requires a program with specific steps to be completed to increase your company’s revenue and profitability. Except in rare circumstances, it only includes executing programs written by Skyworks Marketing.

KEY RESULT:
An executed marketing program.

 

♦ ♦ Questions About Skyworks Programs and Consulting

 

WHAT IS A PROGRAM?

A Skyworks Program is a series of specific steps, outlined in a logical and efficient sequence, to establish mutually agreed goals, which were achieved via a consultation (or series of consultations), as well as supporting Skyworks research. A Skyworks Program is the end product of a paid Skyworks consulting service.

DOES MY BUSINESS REQUIRE EACH OF THESE CONSULTATIONS?

Most do not, but some do. However, most businesses want to increase revenue and profitability. Hence, the “Marketing/Sales Consultation” and/or the “SEO Consultation and Training” would be pertinent.

WOULDN’T SEO BE INCLUDED IN THE MARKETING/SALES CONSULTATION?

Search Engine Optimization is a marketing channel: It’s purpose it to increase traffic, leads, sales and profitability. Although utilizing SEO is included within the “Marketing/Sales Consultation,” the specific application of it is not. The nature of SEO as a newer sales channel seems to engender common misunderstandings, relative to other marketing media (such as direct mail, print ads, radio, TV and even email). Hence, a separate “SEO Consultation and Training” has been added so that a proper understanding of the subject can be leveraged to either get the job done in-house or better understand how to get the job done externally through outsourcing.

HOW WOULD I KNOW IF I CAN BENEFIT FROM A “TECHNOLOGY ASSESSMENT CONSULTATION”?

If your business has been using the same technologies and/or Internet services for many years, there’s a likelihood that you can benefit from newer, better, more efficient and less expensive technologies. Conversely, if you are newly launching Internet-related technological business solutions, then this consultation will help ensure you make the most profitable decisions. Finally, whether your technology is new or old, if you have doubts or concerns about whether you are taking advantage of the best technologies for your business, this consultation will resolve that.

WHY THE SERVICE TO “EXECUTE MARKETING PROGRAMS”?

The Skyworks consultations and resulting Programs are designed to save your business countless time and resources for the purpose of establishing the most pertinent steps, and the best sequence of steps, to improve your profitability. However, even the best program in the world has no value if it is not implemented. If your company does not have the time to get it done, then ensuring a seasoned professional will run it is the best way to achieve the goals of your program(s). Furthermore, depending upon the opportunities unearthed in any of the consultations, your business might be eligible for a Skyworks Marketing Pay-For-Performance arrangement whereby the execution expenses are reduced (and in some cases eliminated) in exchange for a percentage of increased profits.

WHAT IS PAY-FOR-PERFORMANCE MARKETING?

In the simplest terms, it is an assurance of value. Instead of paying for marketing services with the hopes of increasing your profits, you are essentially taking on a marketing partner who has a vested interest in increasing your leads, sales and profits. For more information, click on pay-for-performance marketing.